The ticketing and live event discovery platform has announced a partnership with Edinburgh-based promoter Watchtower Group
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The ticketing platform has teamed with partners such as Toronto’s largest independent concert promoter Collective Concerts
By James Hanley on 19 Oct 2023
Music ticketing platform Dice has furthered its expansion across North America by launching in Toronto, marking its debut in Canada.
The launch comes alongside the app’s announcement of exclusive deals with partners including Toronto’s largest independent concert promoter Collective Concerts, as well as Transmit Presents, The Garrison, Baby G, Not Dead Yet, Soluna, South Paw and Prepare the Ground.
“Toronto is the perfect stage for Dice’s Canadian debut,” says Dice president Russ Tannen. “With our new partners, we can bring fans in Canada the shows they love with an easy, innovative, and transparent ticketing experience that was designed for them.”
Dice has also announced 15-year Toronto music industry veteran Dave Lock as its first Canadian hire.
“I’m thrilled to be leading Dice’s expansion into Canada and can’t wait to see how this transforms an industry that has been in desperate need of innovation”
“After my introductory meeting with the Dice team, the first thing I thought was how much I wish we had Dice when I was going to shows in Toronto growing up,” says Lock, who will serve as Dice’s director of venue & promoter partnerships in Canada.
“Their fan first app and discovery features are game changers that almost every promoter and venue owner I’ve worked with over the past 15 years have been asking for. I’m thrilled to be leading Dice’s expansion into Canada and can’t wait to see how this transforms an industry that has been in desperate need of innovation.”
Dice launched in North America in 2019, quickly scaling into key markets across the US including New York City and Los Angeles.
In August, the company raised a $65 million funding round led by MUSIC, which has helped accelerate Dice’s geographical expansion. Dice has recently entered new markets such as Scotland, Liverpool and Miami, in addition to landmark deals in Europe with venues like Alexandra Palace and recent renewals with Troxy, among others.
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