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The New Bosses 2023: Dylan Cherry, Endeavour Live

Continuing a series of interviews with the 2023 New Bosses, IQ speaks to Dylan Cherry, senior promoter at Endeavour Live (NZ)

By IQ on 04 Sep 2023

Dylan Cherry, Endeavour Live

Dylan Cherry, Endeavour Live

The 16th edition of IQ Magazine’s New Bosses was published in IQ 121 this month, revealing 20 of the most promising 30-and-unders in the international live music business.

To get to know this year’s cohort a little better, IQ conducted interviews with each one of 2023’s New Bosses, discovering their greatest inspirations and pinpointing the reasons for their success.

Catch up on the previous interview with Daniel Turner, an agent at Earth Agency (UK) here. The series continues with Dylan Cherry, senior promoter at Endeavour Live (NZ).

I started DJing when I was 16 in high school on a fake ID. I didn’t charge the club until I was 18 as I was terrified they would find out I had my 19th birthday there three years in a row. They worked it out eventually. I started a weekly live band night when I was 18 called REKKIT which was hosted in a bar in central Auckland that showcased local acts. I eventually started programming club shows for bigger bands like Badbadnotgood, Slow Magic, Hayden James, King Tuff, Mini Mansions, Kaytranada, Unknown Mortal Orchestra etc.

I then joined the Red Bull team and worked on the New Zealand leg of Sound Select for two years as well as somehow found myself hosting the day show on Kiwi FM and DJing at festivals with some friends such as Hollywood DJs. I was booked to perform at Rhythm and Vines which led me to get to know Hamish Pinkham, the founder and programme director. He brought me on board to work on the festival as well as their other company Endeavour Live.

I’ve programmed five Rhythm and Vines with Hamish, including a kiwi-only pandemic edition and we have also created the festival brands Spring City, Gardens, BreakOut (soon to launch in London) and the Golden Run series. We’ve toured Fatboy Slim, Groove Armada, Angus and Julia Stone, Netsky, Wilkinson, Crooked Colours, Set Mo, Basement Jaxx and many more including some of the biggest electronic shows in the world during the Covid-19 pandemic.

Your DJing exploits sound fascinating. What advice would you give to anyone who is trying to find a job in live music?
Start your own club night! There’s lots of amazing talent everywhere, find it and grow together.

Where is your favourite venue for discovering new talent?
The Tuning Fork in Auckland. I’ve seen everyone from IDLES to Billie Eilish during their early touring years and have loved using it to showcase local talent like Harper Finn and NO COMPLY.

What events, tours or festivals are you most looking forward to in the year ahead?
I’m really looking forward to a festival we do in Auckland called Spring City. It’s in the Auckland Domain and when the sun sets with the Auckland Museum in the background it’s all time. It’s a really beautiful historic piece of land and last year we successfully debuted Spring City with Groove Armada, Channel Tres and Kiwi legends Ladyhawke and Zane Lowe.

“Our audiences are passionate, engaged and at some points extremely rowdy”

Being in such a remote country must prove challenging when it comes to booking international acts. Are there any particular events you collaborate with to try to entice talent to NZ?
We are fortunate that New Zealand is an incredibly beautiful place to visit and most people relish the opportunity to tour here. Not to mention it’s an important part of building your audience across the Australasian and Asia Pacific regions. Our audiences are passionate, engaged and at some points extremely rowdy. Plus, throw in a visit to Hobbiton and you’re good. We are blessed to have some great friends and partners in Australia that throw amazing festivals so it’s not too difficult to get a good and appealing run together across the region.

You are a big champion of homegrown talent. Are there any young Kiwi acts you work with that you think people overseas should be keeping an eye on?
I am constantly impressed with drum and bass duo LEE MVTTHEW’s. We did a six-hour show at Spark Arena where they DJ’d the whole time and it’s something I’ll always be proud of. I love what SACHI is currently doing bringing back free club shows, I think EMWA is going to be the next Skrillex, Elliot and Vincent are one of the best bands in the world and I love what Beccie B is doing both with DJing and with her Sugar and Spice collective. She’s a bonafide legend.

“We are blessed with some incredible superstars in our backyard including BENEE, L.A.B, Montell2099 and The Beths”

The pandemic gave Kiwi acts a unique opportunity to grow their fanbases. Has that process continued post-Covid, or are international artists still dominating ticket sales?
It’s nice to have the ability to showcase international acts again after a long stretch of Covid isolation but we will always heavily feature local talent. We were lucky to still be able to hold large events including our festival Rhythm and Vines in New Zealand to bring that much-needed escape. Plus, we are blessed with some incredible superstars in our backyard including BENEE, L.A.B, Montell2099 and The Beths to name a few and honoured to have them on our lineups.

As a New Boss, what one thing would you do to make the live music industry a better place?
Magically cheapen international freight.


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