Middle East ticketer Platinumlist eyes expansion

Platinumlist, a leading ticketing and event solutions company in the Middle East, is planning to open offices in the UK and Europe at the beginning of 2024.

The Dubai-headquartered firm currently deals in concerts and attractions in 18 cities across Egypt, Oman, Saudi Arabia, Bahrain, Qatar and the UAE.

“By the end of the year will be fully operating in all the GCC regions,” Platinumlist MD Vassiliy Anatoli told IQ. “With regards to worldwide expansion, we have also opened in Turkey and plan to open offices in the UK and Europe in Q1 of 2024.”

The company launched in Turkey in June this year, with two concerts at the Haliç Congress Center in Istanbul by Iraqi singer Majid Al Mohandis and Syrian singer Assala Nasri.

“We have been particularly successful in Saudi Arabia and Bahrain which provided the majority of the growth”

“We discovered there are plenty of synergies in this region to our audience and our network of event organisers” continued Anatoli. “We aim to add to this thriving market by enabling more organisers to hold events in Turkey from our existing territories and visa versa. Moreover, we want to enable our audiences to discover Turkey as a holiday destination. We can confidently say that we are able to offer competitive event and attraction technology in B2B and B2C sectors in Turkey.”

Speaking about the company’s success in the Middle East, Anatoli said: “We have been particularly successful in Saudi Arabia and Bahrain which provided the majority of the growth. In Saudi Arabia, we are working on major projects with the Saudi Gaming Federation as well as the Ministry of Culture mega project and MDL Beast. In Bahrain, we are working with Formula1 Bahrain Grand Prix and Sun Waves Festival as well as concerts by major international acts such as Maroon 5, 50Cent, Westlife, and more in Al Dana Amphitheatre.”

Platinumlist launched its own iOS and Android app after the pandemic, which has now been downloaded a million times, and brings the company’s monthly online visitors to more than two million. “It has become the platform of choice,” adds Anatoli.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.