Brazil’s The Town sells out 500k tickets for debut

The last remaining tickets have been snapped up for the inaugural edition of Brazil’s The Town festival in São Paulo, which will welcome more than 500,000 fans over five days.

The brainchild of Rock in Rio founder Roberto Medina, the 105,000-cap festival launched last weekend at the Interlagos race track, headlined by Post Malone and Bruno Mars from 2-3 September. Other performers included Demi Lovato, Iggy Azalea and Bebe Rexha.

The event broke records by selling 350,000 tickets in less than three hours, selling out three days of the festival. And organisers have now revealed that the last date with tickets still available – tomorrow’s (7 September) show topped by Maroon 5, has now sold out, making the event’s debut a complete sellout.

“We are living history before our eyes,” says Medina, president and creator of Rock World, the company behind The Town and Rock in Rio. “Almost 40 years after the debut of Rock in Rio, in 1985, I feel again the emotion of witnessing the birth of a new festival, with all the quality, structure and scope that São Paulo deserves.

“Now, the party is complete with 500,000 people confirmed for this first edition of The Town”

“What we saw on the first weekend in Cidade da Música will be forever etched in our memory, it was a very special moment. Now, the party is complete with 500,000 people confirmed for this first edition of The Town, experiencing unforgettable days in this magical place.”

The Town wraps up this weekend with bills starring Maroon 5, The Chainsmokers, Joss Stone and Ludmilla (7 September); Foo Fighters, Yeah Yeah Yeahs, Garbage and Pitty (9 September) and a second headlined by Mars, also featuring H.E.R., Kim Petras and Iza (10 September). Full-price day tickets cost 815 reals (€152).

The festival has partnered with transportation company the CCR Group, which guarantees that the trains that provide access to the Interlagos Circuit will run 24 hours a day on festival days.

From 2024, Rock World will also take over the running of Lollapalooza Brazil in partnership with C3 Presents. Both are majority owned by Live Nation.

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