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DEAG’s summer festivals to attract crowds of 800k+

The company is on course to pull in a record number of visitors to its festivals in Germany, the UK, Ireland and Switzerland

By James Hanley on 17 Jul 2023

Sion sous les étoile festival

DEAG is on course to attract a record number of visitors to its festivals this summer, with crowds set to soar past 800,000 across its core markets of Germany, the UK & Ireland, and Switzerland.

The company has expanded its portfolio over the past few years with acquisitions such as Regular Musictickets.ie. platformIndian SpiritClassic Open Air and Airbeat One, and is anticipating a 40% year-on-year increase in visitors in 2023.

German electronic dance festival Airbeat One attracted 70,000 people to its 20th anniversary last weekend, which featured headliners such as Charlotte de Witte, Hardwell, Steve Aoki and Fritz Kalkbrenner at the airfield in Neustadt-Glewe in Mecklenburg-Western Pomerania. Before that, more than 400 DJs thrilled the electronic dance fans at

Elsewhere, in Switzerland, the Sion sous les étoile festival featured artists including Soprano and Joss Stone from 12-16 July and set a new attendance record of almost 60,000 visitors.

In the UK, DEAG’s Kilimanjaro Live staged Kew the Music with the likes of Bastille and Jools Holland at the Royal Botanic Gardens Kew, near London. The previous weekend, stars such as The Lumineers, Rod Stewart, The Who and Dermot Kennedy drew more than 50,000 visitors to six sold-out shows at Regular Music’s Castle Concerts in Edinburgh, Scotland.

“DEAG’s festival segment is showing fantastic growth across all genres of music in England, Scotland, Ireland, Germany and Switzerland”

“DEAG’s festival segment is showing fantastic growth across all genres of music in England, Scotland, Ireland, Germany and Switzerland,” says DEAG CEO Peter Schwenkow. “The outstanding response from audiences points the way for us to new formats, new locations and a gratifying further development of this extremely interesting music festival field.”

Other successes included Rave the Planet and the Kessel Festival in Stuttgart at the end of June, along with the sold-out Legends at the Sea in Büsum. In addition, the UK’s biggest retro festival series Let’s Rock, attracted around 100,000 fans to 10 locations.

Upcoming DEAG festivals include the Sylt Open Air 2023 at the end of July with Sarah Connor and Scooter, Summer Nights in Glasgow; the Wider Than Pictures Series in Dublin; Germany’s Nature One at the beginning of August with over 70,000 fans expected; Indian Spirit in Eldena as well as the new PennFest in Buckinghamshire, England, as well as the established Belladrum Tartan Heart Festival” in Scotland.

For the first time, around 75% of the tickets for DEAG events were sold, some exclusively, via DEAG’s own online ticket distributors, myticket.de, myticket.co.uk, gigantic.com and tickets.ie.


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