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ASM Global plants flag in Finland

The venue management giant has been appointed to run operations at historic Helsinki-based venue Kulttuuritalo

By Lisa Henderson on 02 May 2023

Kulttuuritalo was opened nearly 70 years ago

Kulttuuritalo was opened nearly 70 years ago

ASM Global has been appointed to run operations at Helsinki venue Kulttuuritalo (The House of Culture), marking the company’s first foray into Finland.

Founded nearly 70 years ago, the 1,400-capacity venue in the Alppila district hosts events ranging from concerts, festive events, gala nights and trade shows.

The 1950s venue has a rich cultural history, designed by world-famous architect and modernist visionary Alvar Aalto. To this day, Kulttuuritalo continues its strong and important relationship with the Alvar Aalto Foundation.

The companies say the partnership will aim to “relaunch and future-proof the venue for generations to come, cementing it as a ‘must-visit’ cultural destination and capturing an even wider audience”.

ASM Global will also lead the renovation of Kulttuuritalo’s basement space, Klubi, including the building of a new 300-capacity live music space.

“We are extremely excited to partner with ASM Global in re-creating it as the landmark cultural venue in Helsinki”

The ‘state-of-the-art’ new club space will play host to live music, club nights, DJs, and streaming events, further broadening and diversifying the events and audiences at the Helsinki venue, according to a press release.

“On behalf of all at ASM Global, I’d like to welcome Kultturitalo to the team,” says Chris Bray, executive vice president, Europe at ASM Global. “This is a wonderful venue with a rich cultural significance in Helsinki, so we’re incredibly excited to be on board to manage operations and relaunch Kultturitalo through significant investment in infrastructure, food and beverage and developing a new club venue in the basement of the venue. This is our first step into Finland, so it’s a huge opportunity for ASM Global, which is already established and seeing huge success in Europe and the Nordics, to expand further into what’s a growing market brimming with opportunity.”

Patrik Sarajuuri, CEO, Helsingin Kulttuurihub Oy adds: “Since acquiring the property in 2022, Helsingin Kulttuurihub Oy has been keen to develop the content and offering of the House of Culture and we are extremely excited to partner with ASM Global in re-creating it as the landmark cultural venue in Helsinki. This partnership with the leading global venue operator and creator of live experience enables us to further liven up the content and bring to life this unique building, bringing it closer to all people for live events. House of Culture has exceptional facilities for multiple different uses and experiences with a great location. We are very pleased with the new agreement, which enables significant investment in this iconic venue.”

ASM Global has a portfolio of 350 venues the world over which host 20,000 events, and welcome 165 million guests every year.


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