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Superstruct UK forges deal with resale platform Tixel
The live entertainment behemoth has named Tixel the exclusive resale platform for a number of its UK festivals
By Lisa Henderson on 17 Apr 2023
Superstruct owns UK festival Boardmasters
image © Boardmasters
Superstruct UK festivals has enlisted Tixel as the exclusive resale platform for a number of its domestic events including Bluedot, Boardmasters, Christmas at Bute Park, Kendal Calling, NASS, Tramlines Festival, Truck Festival and Y Not Festival.
The partnership includes direct technology integrations that will facilitate functions like real-time, accurate ticket validation on all tickets listed (eliminating fakes and/or speculative listings) and the ability for a buyer to list and sell a ticket before ticket barcodes have been distributed.
“We are delighted to announce our partnership with Tixel, which demonstrates the strength and scale of our UK portfolio of festivals and their commitment to enhancing the customer experience,” says Chris McCormick, UK festival’s band partnerships director.
“[This deal] demonstrates the strength and scale of our UK portfolio of festivals and their commitment to enhancing the customer experience”
“Today’s ticket buyer is different to who they were three years ago,” says Tixel CEO Zac Leigh. “We’re much more used to digital and in-app purchasing and around 80% of us say that we’re more likely to buy a ticket if we know that we can easily resell it later. We love that our festival partners are embracing the new behaviours of today’s festival-goers in an effort to super-serve their attendees, and we’re excited to help them do that.”
Founded in Australia in 2018, Tixel’s partners include leading festivals and promoters such as Beyond the Valley, Strawberry Fields, and Corner Hotel, artists such as Tame Impala, and primary ticketing platforms Eventbrite, Eventix, and Oztix. The company officially launched UK operations in late 2021.
Superstruct Entertainment has amassed over 85 festivals in Europe and Australia, making it the second-largest festival promoter in the world after Live Nation. Outside of the UK, the Providence Equity Partners-backed company owns festivals such as Elrow (ES), Sziget (HU), Wacken Open Air (DE), Mysteryland (NL), Hideout (HR), Sonar (ES) and Flow (FI).
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