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Ticketmaster secures partnership with Eurovision

The ticketing behemoth has also signed a host of new clients in the UK, Portugal and the Netherlands

By Lisa Henderson on 02 Mar 2023

Eurovision Song Contest 2022

Eurovision Song Contest 2022

image © Wikimedia Commons/Michael Doherty

Ticketmaster has unveiled a partnership with the 67th Eurovision Song Contest, set to take place in Liverpool on behalf of Ukraine.

The events at M&S Bank Arena (cap. 11,000) in May will benefit from Ticketmaster’s SafeTix, encrypted mobile tickets built with powerful fraud and counterfeit protection.

Ticketmaster’s SmartQueue technology will also be in place in the UK to provide an ‘enhanced booking experience’ for fans and ensure fair and secure access to tickets.

“Signing such an array of wonderful music events across the continent is a great way to kick off 2023”

In addition to the partnership with Eurovision, the ticketing behemoth has also inked deals with the concert to mark the Coronation of Their Majesties The King and the Queen Consort at Windsor Palace, the BBC 6 Music Festival, Portugal’s North Music Festival and NL Eventservice in the Netherlands.

Ticketmaster Spain will run Portugal’s boutique North Music Festival, with Ticketmaster Netherlands to lead Dutch promoter NL Eventservice’s various festivals including Live on the Beach and Biggest Summer Party.

“Signing such an array of wonderful music events across the continent is a great way to kick off 2023,” says Chris Edmonds, chairman of Ticketmaster International. “Ticketmaster’s technology is well-placed to not only handle the huge demand that prestigious events like Eurovision or the Coronation concert will bring, but also provide a seamless experience for the smaller, and equally important, events as well.”


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