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Since 2014, the São Paulo festival has been produced and promoted by South America’s leading live entertainment company T4F
By Lisa Henderson on 31 Mar 2023
Lollapalooza Brazil will no longer be produced and promoted by South America’s leading live entertainment company T4F (Time For Fun).
T4F’s ten-year partnership with Lollapalooza Brazil came to an end after last weekend’s 2023 instalment in São Paulo, headlined by Billie Eilish, Blink 182, Tame Impala, Rosalía and Lil Nas X.
From 2024, the festival will be managed by C3 Presents (promoter of the Lollapalooza franchise) and Rock City (the company behind Rock in Rio) – both of which are majority owned by Live Nation.
According to a statement from T4F, Live Nation enlisted Rock City in a bid to centralise the operation of all its festivals in Brazil.
In addition to Rock in Rio, Rock City is also organising a new 105,000-capacity festival called The Town, set to take place in the same location as Lollapalooza Brazil this September.
“Our partnership with Lollapalooza Brazil has revolutionised the festival market in our country”
Commenting on the end of the partnership, T4F founder and CEO Fernando Alterio, says: “Our partnership with Lollapalooza Brazil has revolutionised the festival market in our country. We are very proud of the path we have travelled together and for having transformed LollaBR into a brand loved by Brazilians.
“It was a pleasure to lead this brand and contribute to its success and growth. I thank Perry Farrell, creator of the festival, Charlie Walker and Charles Attal, managers of C3 Presents, with whom we have always had a professional relationship, but also one of friendship and respect. I wish them and Lollapalooza Brazil success in this new model.
“Time For Fun will continue with an intense performance in the festival sector. In addition to its own brands, the company, which has solid credibility with the national and international market, will establish new partnerships and collaborate with the construction and consolidation of other events and brands dear to the Brazilian public.”
The Lollapalooza brand has grown to eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France, Sweden and India.
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