Reportedly, 2,000 attendees fell sick as a result of the two-day event, contributing to a 4,600% increase in cases on the island
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The Colombian star drew more than 100,000 fans across the 10-12 March concerts, promoted by Move Concerts and Noah Assad
By James Hanley on 17 Mar 2023
Karol G has made history in Puerto Rico by becoming the first artist ever to sell out three nights at Hiram Bithorn Stadium in San Juan.
The Colombian reggaeton star drew more than 100,000 fans across the trio of shows, which includes guest appearances by Romeo Santos, Eladio, Sean Paul, Young Miko and Feid, among others.
The 10-12 March concerts were promoted by Move Concerts and Noah Assad, who also manages Puerto Rican superstar Bad Bunny.
“Puerto Rico has been selling out consistently and shows no sign of slowing down”
“Puerto Rico has been selling out consistently and shows no sign of slowing down,” Move boss Phil Rodriguez told IQ last year. “We co-promoted with Noah Assad three sold-out dates at the Coliseo de Puerto Rico [cap. 18,500] with Bad Bunny in San Juan that paralysed the island as the show was streamed live to 13 municipalities for free. It is estimated over 500,000 people saw the show between the Coliseo and the free transmissions.”
Move Concerts is headquartered in Miami, Florida, and has offices in Argentina, Brazil, Colombia, Costa Rica and Peru, as well as Puerto Rico, the source of much of the current Latin music explosion.
“Our office in Puerto Rico is killing it,” said Rodriguez. “We sold out two arenas there with Karol G – over 24,000 tickets. We easily could have done two more arena dates there.”
Bad Bunny has been the most streamed artist on Spotify globally in each of the last three years
Bad Bunny usurped Ed Sheeran in 2022 as the highest-grossing touring artist in a calendar year. The rapper generated $435,388,660 for 81 shows in 2022, according to Pollstar data, surpassing the $432.4 million box office takings of Sheeran’s 94 ÷ tour dates in 2018.
Bad Bunny has been the most streamed artist on Spotify globally in each of the last three years, while fellow Puerto Rican acts Rauw Alejandro and Ozuna are also making huge strides internationally.
Puerto Rico’s Coca-Cola Music Hall, meanwhile, reported a total attendance of more than 165,000 people during its first 12 months of operation. Since its opening in August 2021, the 4,200-cap venue in San Juan has hosted 59 concerts and 43 private events by artists such as Ednita Nazario, Caramelos de Cianuro, El Gran Combo de Puerto Rico, Stryper, Jesse & Joy and Louis Tomlinson, among others.
Revisit IQ Magazine‘s full 2022 feature exploring the growth of the Latin American touring market here.
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