The Antwerp-based management company represents 24 artists and expanded into the Netherlands in 2020 with the opening of a Rotterdam office
Sign up for IQ Index
The latest industry news to your inbox.
The Waterland Private Equity-backed group now owns six Norwegian companies spanning booking, promotion, events, comedy and festivals
By Lisa Henderson on 14 Mar 2023
All Things Live is strengthening its foothold in Norway with the acquisition of Oslo-based event agency All-In.
The deal comes weeks after All Things Live purchased one of Norway’s largest independent festival organisers, HES.
The group’s Norwegian business already spans booking, promotion, events, comedy and festival activities via subsidiaries Stageway, Komon Stageway, Latter and Stand Up Norge.
All-In was founded in 2017 by Jens Nesse, Jan Fredrik Karlsen and Petter Stordalen and now employs 10 people to work with corporate events, concerts and conferences for Norwegian and international customers.
In 2022, All-In had revenues of NOK 133 million (€9.9m) and NOK 15 million (€1.3m) in profits.
“We are proud of what we have achieved in All-In,” says Jens Nesse, co-founder and CEO of All-In. “After founding the company in 2017, the business has grown to become what we dreamt of. Becoming part of a family as ambitious as All Things Live will provide us with even more fuel to accelerate in the coming years.”
“We will gain a stronger foothold in an important market, enabling us to create even more unique experiences”
“We have found everything we were looking for in All Things Live. Loads of experience, great enthusiasm and a wide range of competencies. It is a powerful team with great resources within our field. What is not to like?” adds co-founder of All-In, Jens Fredrik Karlsen.
Gry Mølleskog, CEO of All Things Live Norway and the All Things Live Group: “The acquisition of All-In strengthens All Things Live’s position in the event market in Norway. In combination with our ownership of Komon-Stageway, we will gain a stronger foothold in an important market, enabling us to create even more unique experiences for our customers.
“The competencies in these two great event companies combined with the strong teams in Latter and Stand Up Norge, Komon-Stageway and HES will make All Things Live an even more attractive partner in the Norwegian event industry.”
In the last 12 months, the All Things Live group has acquired Agents After All (the Netherlands), Musickness (Belgium), Radar Concerti (Italy) and Amaze Festival (Sweden), alongside HES and All-In.
Since the Nordic group was founded by Waterland Private Equity in 2018, it has expanded to seven European countries and 19 companies, with offices in Oslo, Stockholm, Helsinki, Copenhagen, Brussels, Milan and Amsterdam.
The company’s portfolio ranges from musical productions to music festivals and standup events to stadium concerts, with The Rolling Stones, Eminem, Katy Perry and Rammstein among its clients.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.