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André Béchir to operate new Eventim Live company

The former senior advisor for Gadget abc Entertainment Group AG will now co-operate with Swiss-French promoter TAKK

By Lisa Henderson on 27 Feb 2023

André Béchir's contract with Gadget abc has ended

André Béchir's contract with Gadget abc has ended

André Béchir will operate a new company under the Eventim Live umbrella, in collaboration with Swiss-French promoter TAKK.

Béchir was acting as a senior advisor to CTS Eventim-backed Gadget abc Entertainment Group AG under a three-year contract that ended last year.

He will continue to co-operate with Gadget abc on shows such as Bruce Springsteen, Herbert Grönemeyer and Eros Ramazzotti.

With his new company, Béchir will stay part of Eventim Live promoter network and collaborate with TAKK, using its infrastructure and team for the new shows to come.

Sebastien Vuignier’s TAKK and Gadget abc have collaborated for the last five years on concerts for Muse, Sam Smith, Bon Iver and others.

“I am very proud to now work side by side with André, a pioneer and internationally recognised market leader”

“I have known Seb since he was at Paleo Festival,” says Béchir. “Through his passion for music and his sense of business, he could establish his name and his company TAKK as a leading international promoter. I am very happy to be collaborating with him, with Théo and the whole TAKK team.”

Vuignier adds: “I met André Béchir more than 20 years ago. I was his local partner in the French-speaking part of Switzerland while I was working at Paleo Festival. I learned a lot and could always count on support from André, working on my first arena and stadium shows at that time. I am very proud to now work side by side with this pioneer and internationally recognised market leader.”

Théo Quiblier, who joined TAKK last September, comments: “When André promoted The Rolling Stones in Lausanne in 2007, little did he know 11 years old Théo was attending his very first show with his father and fell in love with the magic of shows. André has always been an inspiration for me and I cannot wait to work with him and learn from him. Nothing but huge respect on my side for his illustrious career. Bring on the shows!”

Béchir’s abc Production was amalgamated with Gadget and Wepromote by CTS Eventim just a month or two before the pandemic hit. The newly formed Gadget abc Entertainment Group is 60%-owned by Eventim, with the rest held by the Swiss partners.


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