Andy Price will work across Birmingham's Resorts World Arena and Arena Birmingham, as well as hospitality business Amplify
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Led by Andy Price, the Birmingham-based team also comprises Ben Sharman, Noel Edwards, Gareth Coleman and Nicky Burgess
By James Hanley on 11 Jan 2023
NEC Group Ticketing & Arenas has unveiled its new senior commercial team.
The Birmingham-based team is spearheaded by commercial director, ticketing and arenas Andy Price and leads on business for the group’s premium hospitality provider Amplify and national ticket agency The Ticket Factory, as well as programming Utilita Arena Birmingham and Resorts World Arena.
“Despite the ongoing challenges our industry faces, performance has been extremely positive for the commercial division this year”
“Despite the ongoing challenges our industry faces, performance has been extremely positive for the commercial division this year, most notably with The Ticket Factory who have had an extremely busy year,” says Price. “As we look to drive future growth, it’s important we harness the experience we already have in the business and I’m excited to see its impact on revenues as we move into the new year.”
The new-look team incorporates three internal promotions. Ben Sharman becomes head of venue programming after bringing a string of major live events to the business, including the Concert for Ukraine, which was delivered with just three weeks’ notice last March.
In addition, Noel Edwards is stepping up to ticketing director and will be responsible for establishing The Ticket Factory as one of the UK’s leading ticketing agents.
The team is completed by Gareth Coleman, who will continue as ticketing general manager, and Nicky Burgess who was appointed as head of sales (premium & groups) last year.
PHOTO (L-R): Ben Sharman, Gareth Coleman, Noel Edwards, Andy Price, Nicky Burgess
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