Woodruff Arts Center, the owner of the Verizon Wireless Amphitheatre, will "benefit from a more predictable stream of revenues" under the terms of the deal
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Next year, the world's largest hip-hop festival franchise will have multiple events in North America, Europe and Asia
By IQ on 15 Dec 2022
Live Nation and Austrian promoter Leutgeb Entertainment Group are teaming up to bring hip-hop festival Rolling Loud to Germany next year.
The news comes shortly after Live Nation’s Mojo Concerts announced that its Dutch festival Woo Hah! would become Rolling Loud Rotterdam next year.
The Germany spin-off is to take place from 7–9 July 2023 at the Munich Exhibition Center, where Leutgeb has organised multiple concerts this year. The line-up for the Munich edition is yet to be announced.
Since launching in 2015, Rolling Loud has grown from a one-day event in Miami into the world’s largest hip-hop festival franchise, with a presence in the US, Canada, the Netherlands and Portugal.
This summer, the brand made its European debut in Portugal, which was headlined by J Cole, A$AP Rocky and Future. The Live Nation-backed inauguration, which was delayed due to the pandemic, was held on Praia Da Rocha Beach, Portimão, in the Algarve.
“Rolling Loud has grown to become the most powerful hip-hop festival in music history”
Rolling Loud also launched a Canadian edition in September at Ontario Place, Toronto, with headliners Dave, Future and Wizkid.
Later that month, the New York edition took place at Queens Citi Field, headed by Nicki Minaj, A$AP Rocky and Future.
The festival returned to its hometown of Miami for its biggest event to date, featuring Kid Cudi, Kendrick Lamar and Future.
Rolling Loud will not only plant its flag in Germany and the Netherlands in 2023, it will also make its first foray into Asia with a Thailand chapter. Plus, the brand will return to Los Angeles next year for the first time since 2019.
“Under the leadership of its founders, Matt Zingler and Tariq Cherif, Rolling Loud has grown to become the most powerful hip-hop festival in music history,” says Live Nation.
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