Danny Hannaford, most recently head of ticketing at UK promoter Global, will spearhead the first international launch of 2017 for the fast-expanding ethical resale site
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"We think that there’s a new and better business model out there," says the AEG-owned ticketing company's CEO Bryan Perez
By James Hanley on 21 Dec 2022
AEG-owned ticketing company AXS is opening an Australian office early in the new year, backed by Frontier Touring.
The firm will reportedly launch the operation next month, promising to shake up a domestic market currently dominated by Live Nation’s Ticketmaster and TEG’s Ticketek.
“We feel like there’s an opportunity for a third major player to come in, but we don’t want to just come in and do business the same old way,” US-based AXS CEO Bryan Perez tells The Australian.
“We think that there’s a new and better business model out there, where ticketing may be a little bit more non-exclusive and open.”
AEG announced a strategic JV with Australasia’s Frontier Touring in 2019, which saw the two companies merge their operations in Australia and New Zealand.
“We think the time is right to help AXS come into Australia and, if nothing else, shake it up”
“We’ve been frustrated by the ticketing landscape for probably five or six years,” adds Frontier CEO Dion Brant. “We think the time is right to help AXS come into Australia and, if nothing else, shake it up.”
LA-headquartered AXS is the official ticketing partner for over 350 premier venues, sports teams, event organisers around the world. It has additional offices in the US in Charlotte, Cleveland, Dallas and Denver, alongside European bases in London and Sweden.
AEG took full control of AXS from co-owners TPG Capital and Rockbridge Growth Equity in 2019 and rolled out its resale solution in the UK in April of the same year. It has been the official resale ticketing partner for AEG in North America since 2018.
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