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All Things Live acquires Agents After All

Amsterdam-based Agents After All is one of the largest independent companies in the Dutch live entertainment market

By IQ on 20 Dec 2022

Agents After All's Concert at Sea

Agents After All's Concert at Sea


Nordic live entertainment giant All Things Live is continuing its expansion in Benelux with the acquisition of Agents After All.

Amsterdam-based Agents After All is one of the largest independent companies in the Dutch live entertainment market.

Founded in 2004 by Coen ter Wolbeek, Henkjan Onnink and Lesley Grieten, the 30-strong team is involved in 1,500 concerts annually in the Netherlands.

This includes shows at AFAS Live, Ziggo Dome, Rotterdam Ahoy and Olympic Stadium as well as festivals such as Royal Park Live, HIER Festival and Concert at SEA with 135,000 visitors annually.

Following the purchase, the current owners of Agents After All become partners and co-owners of All Things Live.

“We are excited about joining forces with All Things Live to accelerate our business development and growth as part of a respected partnership with an increasingly strong presence in Europe,” says Norbert Plantinga, managing director of Agents After All. “We look forward to the cooperation and delivering stellar experiences to the artists we have the honour to represent and their audiences.

“We are impressed with the entrepreneurial mindset and business acumen of the Agents After All team”

Kim Worsøe, member of the executive board of All Things Live Group, says: “We are impressed with the entrepreneurial mindset and business acumen of the Agents After All team and look forward to welcoming everyone as part of the All Things Live partnership as we continue to build a stronger platform in Benelux and the European live entertainment market. This expansion of our footprint establishes All Things Live as a leading European player, and we will continue to build our business together.”

All Things Live has been on an acquisition spree in 2022, buying up Antwerp-based management company Musickness and Italian promoter and agency Radar Concerti.

Also in 2022, the group announced the signing of international management firm Then We Take The World and launched an intimate three-day music festival in Copenhagen, Denmark, called Common Ground Festival.

Founded by Waterland Private Equity in 2018, All Things Live’s stable of festivals includes Big Slap in Malmö, Sweden and Weekend Festival in Hämeenlinna, Finland.

The All Things Live group, which mainly consists of promoters, also includes ICO Concerts and ICO Management & Touring (Denmark), Friction, Atomic Soul Booking and Stand Up Norge (Norway), Maloney Concerts, Monkfish and ROA (Sweden) and Busker Agency in Belgium.

 


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