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The firm is boosting its sustainability drive with the move at Hamburg's Barclays Arena and Berlin's Mercedes-Benz Arena and Verti Music Hall
By James Hanley on 07 Dec 2022
AEG has announced it is introducing a self-operated reusable cup system with in-house cup washing lines in its German venues.
Visitors to the Barclays Arena in Hamburg and the Mercedes-Benz Arena and Verti Music Hall in Berlin will consume their drinks at events from recycled cups of the Ökocup (eco-cup) brand, which will be washed directly on site.
The company says that cleaning the reusable cups at the arenas will allow it to achieve greater sustainability, avoiding the emissions that would normally be generated during transport to an external cup washing line.
“Regardless of how environmentally friendly the disposal of our cups has been up to now, it is simply better not to produce any waste in the first place”
“For us, the introduction of the reusable cup system with an in-house cup rinsing line is a decisive step in our efforts to achieve greater sustainability in the operation of our venues,” says Uwe Frommhold, VP & COO AEG Germany. “After all, regardless of how environmentally friendly the disposal of our cups has been up to now, it is simply better not to produce any waste in the first place.
“By acquiring an in-house rinsing line, we avoid transport-related emissions and solve the logistical challenges that previously prevented us from using a reusable system with external cup rinsing.”
The reusable system replaces the biodegradable PLA disposable cups previously used in AEG’s German venues for beer and soft drinks, as well as the paper cups for all hot drinks. In the future, the switch will eliminate a total of 90 tons of waste per year across all three venues.
AEG has commissioned rinsing technology specialist Meiko to install the rinsing systems in the Barclays Arena and the Mercedes-Benz Arena. The system in the Mercedes-Benz Arena will then also be used to clean the cups of the neighbouring Verti Music Hall. According to AEG, the systems in the German AEG arenas will be able to clean up to 5,300 cups per hour and meet the highest hygiene standards.
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