TicketSwap continues to expand with UK launch

Ethical ticket resale platform TicketSwap is continuing its European expansion by launching in the UK.

The resale firm caps all ticket resale prices and also works directly with event organisers to offer verified SecureSwap tickets on its platform.

Since launching in 2012, the Amsterdam-headquartered company has attracted 9 million users active in 36 countries worldwide, plus 1.5 million registered users in the UK.

This year alone, the company has opened offices in Sao Paulo (BR), Stockholm (SE), Berlin (DE), Paris (FR), Madrid (ES), Milan (IT) & Krakow (PO).

The company’s international expansion comes after its first investment of US$10 million from Million Monkeys.

Hans Ober, CEO of TicketSwap says: “We’re delighted to formally enter the UK market, having already built a huge community of more than 1.5 million dedicated live music fans over the last few years.

“It’s clear there is a need for another innovative resale platform in the UK, and we look forward to working alongside the most respected and innovative brands in live British music to get as many fans to the artists and shows they love as possible.”

“It’s clear there is a need for another innovative resale platform in the UK”

Michael Robinson, Country Lead, TicketSwap UK comments: “I’m really excited to be leading TicketSwap’s partnership efforts in the UK, alongside our stellar team Sharen & Chris. TicketSwap has so much to offer promoters, especially with regards to helping them reach sell out quicker and identifying new audiences – something that’s so important in such a competitive landscape. We’re looking forward to working closely both with our partners and associated trade bodies across the UK.”

To mark its UK launch, TicketSwap has announced exclusive partnerships with the likes of LWE (Junction 2, Cogo, Tobacco Dock), with many others in the pipeline.

Paul Jack, Owner LWE (Exclusive promoters at Tobacco Dock) says: “We’re delighted to be one of TicketSwap’s launch partners for the UK market, helping to bring a safe ticketing experience to over 250,000 live music fans across more than 70 events annually. Fans today demand the flexibility to be able to sell their tickets last minute, and through our collaboration with TicketSwap we can ensure every event we run reaches full capacity, which results in a quality experience for everyone; artists, fans and promoters.”

TicketSwap says it works with several UK-based trade associations across the music industry to ensure its operations respect certain industry regulations, as well as providing data and insight on consumer behaviours.

The firm is also a member of the self-regulatory body for the entertainment ticketing industry STAR (the Society of Ticket Agents & Retailers), as well as the Association of Electronic Music, Association of Festival Organisers (AFO) and Music Venue Trust.

TicketSwap this year partnered with the International Live Music Conference (ILMC) and was the title sponsor of its sister event, the International Festival Forum (IFF).

Outside of the UK, TicketSwap works with over 6,000 promoters, venues, festivals and ticketing companies including ID&T Group (Netherlands), Sziget Festival (Hungary), Bootshaus (Germany), Norbergfestival (Sweden), Entourage and Ingresse (Brazil).

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