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Ticketmaster renews with Electric Group

The news coincides with the appointment of Sam Isles as SVP of Ticketmaster Clubs, heading up the division across Europe

By IQ on 04 Oct 2022

NX, Newcastle

NX, Newcastle


Ticketmaster has renewed its partnership with UK-based independent music venue operator Electric Group.

Formed in 2013, the Group runs Electric Brixton (cap. 1,700) in London, SWX (1,800) in Bristol, and NX (2,100) in Newcastle.

The collaboration with Ticketmaster comes as NX (the former O2 Academy Newcastle) hosts its first concert since undergoing a £2.7 million redevelopment.

SWX has also been given a redo, costing £3.2m, after an arson attack damaged the building. The restored venue reopened in early September, just over a year after the incident.

“I’m delighted to renew our long-term ticketing partnership with our friends at Ticketmaster,” says Dominic Madden, Electric Group CEO.

“It’s a great and easy fit and I know that we will receive the focus that is required to support our existing venue estate and the mighty new NX Newcastle.”

“Spaces like these are the heartbeat of the live industry, a breeding ground for talent”

Today’s announcement coincides with the appointment of Sam Isles as senior vice president of Ticketmaster Clubs International, heading up the division across Europe.

Already a veteran of club venue ticketing with a stint at Brixton Academy, Sam joined Ticketmaster to lead TicketWeb UK, and then launched the international arm of Ticketmaster’s Artist Services division, leading its market expansion.

In her new role, Isles will drive Ticketmaster’s ongoing investments in creating industry-leading technology and DIY solutions to serve the unique ticketing needs of clubs and independent venues with innovative tools and solutions to grow their business.

“Having worked with the team at Electric Brixton for more than ten years and now SWX Bristol, we know they’re going to bring a one-of-a-kind vision to NX Newcastle,” says Sam Isles, SVP Clubs International.

“Spaces like these are the heartbeat of the live industry, a breeding ground for talent and where fans discover the artists they’ll love for decades to come. They are vital, and our mission at Ticketmaster is to provide the world-class tools and support that can empower these iconic rooms.”


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