Finnish promoter Fullsteam Agency welcomed over 100,000 people to the 40th-anniversary Provinssi and new-look Sideways
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The Scottish promoter sold one million tickets between June and August, pumping an estimated £72.4m into the local economy
By IQ on 06 Sep 2022
Scotland’s DF Concerts has heralded a record-breaking summer, having sold one million tickets between June and August.
The promoter says that, as a result, it has made an economic impact of around £72.4 million on tourism and hospitality businesses in its domestic market.
The Glasgow-headquartered company expects that, by the end of 2022, it will have welcomed over 50% of the population of Scotland to one of its concerts or events.
DF promotes some 1,000 concerts per year, as well as its festivals TRNSMT (Glasgow), Connect (Edinburgh) and Summer Sessions (Glasgow, Edinburgh, Dundee). In addition, the promoter owns and operates grassroots music venue, King Tut’s Wah Wah Hut (Glasgow).
This year’s sold-out edition of TRNSMT topped DF’s best-selling events of the summer, attracting 50,000 attendees on each of its three days.
Other highlights include two nights from The Killers at Falkirk Stadium (cap. 25,000), and Harry Styles performing to 50,000 people at Glasgow’s Ibrox football stadium.
“It’s looking like it will be more of the same next year”
This summer also saw DF revive Connect, a music festival that originally took place in Argyll, Scotland, in the mid-noughties.
The reboot took place at The Royal Highland Centre (RHC), an exhibition centre and showgrounds located near Edinburgh airport, between 26–28 August.
The Chemical Brothers, The National, Little Simz, Mogwai and Bombay Bicycle Club were among the artists that performed at the camping festival.
In total, DF Concerts had 33 days of outdoor shows from June to August, at venues including Slessor Gardens in Dundee, Edinburgh’s Royal Highland Centre Showgrounds and Princes Street Gardens, SWG3 Galvanizers Yard, Glasgow Green, and Bellahouston Park in Glasgow, plus Hampden Park, Ibrox and Falkirk Stadiums.
“This has been a really special summer season for all involved,” Geoff Ellis, CEO of DF Concerts, tells IQ. “It has seen a seven-figure investment in new events for music lovers across the country, diversifying the experiences available in Scotland.
“With two stadium shows, one greenfield and two festivals already announced for summer 2023 and more to come very soon, it’s looking like it will be more of the same next year.”
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