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AEG’s Adam Wilkes talks Frontier’s new era

The AEG Asia Pacific boss has discussed Frontier's new leadership structure and paid tribute to its legendary founder Michael Gudinski

By James Hanley on 30 Sep 2022

Frontier Touring Leadership Team (L-R): Marshall Nu, Matt Gudinski, Reegan Stark, Andrew Spencer, Dion Brant, Gerard Schlaghecke, Susan Heymann, Adam Wilkes, Michael Chugg

Frontier Touring Leadership Team

image © Ian Laidlaw

Frontier Touring chairman Adam Wilkes has given an insight the company’s new leadership structure and paid tribute to late founder Michael Gudinski in a new interview.

Wilkes, who has been president and CEO of AEG Presents Asia Pacific since 2016, became chair of the Frontier board earlier this year as part of a restructure following Gudinski’s passing in March 2021. A subsidiary of Mushroom Group, Frontier entered into a strategic JV with AEG in 2019.

The company’s executive team comprises Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark, and CCO Andrew Spencer.

“I think that works. It allows all people to shine at what they do best.” said Wilkes in an on-stage Q&A at the Music Matters industry conference at Singapore’s Hilton Hotel, reports The Music Network.

“We’ve traditionally been the market leader in Australia, so all signs would suggest that will continue”

“Nobody can fill Michael’s shoes, it’s not a possible thing, he was a one of a kind,” he added. “But one of Michael’s legacies is the incredible company he built, and he had a really deep bench.

“We’ve traditionally been the market leader in Australia, so all signs would suggest that will continue.”

Wilkes described Gudinski, one of the best-known and most-loved figures in the concert business down under for five decades, as a “titan”.

“He was integral to developing the live music industry in Australia since the 1970s, someone that I looked at as a mentor and a friend,” said Wilkes, who went on to discuss the health of the wider Australian live sector.

“The Australian market never ceases to impress,” he said. “It’s only 25 million people but it really punches above its weight when it comes to live performance. I think the per-cap spending in Australia is the highest in the world. It’s just so engrained in the culture.”


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