The legal action, brought by Canada's Competition Bureau, concerned the drip pricing of tickets by Ticketmaster Canada and its sister websites
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The new digital feature allows fans to collect digital keepsakes that can be used to access loyalty rewards, VIP engagement and more
By IQ on 31 Aug 2022
Event organisers who sell live events tickets on Ticketmaster now have the ability to issue NFTs (non-fungible tokens) before, during and after live events.
According to the ticketing giant, the new digital feature provides fans with the opportunity to extend their live event experience through digital keepsakes that can be shared online or activated to access unique loyalty rewards, VIP engagement opportunities and more.
To mint these collectable NFTs, Ticketmaster has partnered with Flow, a blockchain operated by Dapper Labs which is known for enabling web3 experiences related to fantasy sports and gaming.
“Event organisers who choose to offer fans an NFT with their ticket have a real opportunity to make this new technology relevant and relatable at scale,” says Brendan Lynch, Ticketmaster EVP of enterprise & revenue. “This is why we are partnering with Flow, because their blockchain is custom-built for fan engagement and frictionless consumer experiences.”
“Flow’s blockchain is custom-built for fan engagement and frictionless consumer experiences”
“Our partnership with Ticketmaster will enable millions of live event fans to immortalise, share and enhance their IRL experiences through digital collectables,” says Mickey Maher, SVP partnerships of Dapper Labs. “Ticketmaster has quickly become a leader in this space, so we’re excited to support their work in empowering event organisers to deliver even greater value to fans through the benefits of blockchain.”
Ticketmaster previously utilised Flow to distribute more than 70,000 one-of-one virtual commemorative ticket NFTs at Super Bowl LVI with each attendee’s unique seat location on the NFT itself.
For the 2022 season, the NFL (National Football League, US) will offer NFTs minted on Flow to every attendee at more than 100 select games, including at least three home games from all 32 clubs.
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