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Roblox poaches executives from Spotify and Meta

The gaming platform has revamped its partnerships team in an attempt to “push the boundaries of creativity"

By IQ on 11 Jul 2022

Karibi Dagogo-Jack, Todd Lichten

Karibi Dagogo-Jack, Todd Lichten


Roblox has announced a wave of new hires, including former executives from Spotify and Meta, in a bid to “push the boundaries of creativity.”

Among the new hires is Karibi Dagogo-Jack, Spotify’s former head of music development. He joins the gaming platform as head of music partnerships, essentially taking over from Jon Vlassopulos who left in April.

Also new to the team is Todd Lichten, in the new role of head of entertainment partnerships. He joined the gaming platform last month after leaving his role as head of emerging content at Meta. Prior to that, he spent over three years at Facebook.

The two appointments are part of a revamped partnerships team, made up of Winnie Burke as head of fashion & beauty partnerships, Hayden Walling as head of sports partnerships, and Arvind Jayaram as head of account management, partnerships.

These new hires come as Roblox continues to expand its ambitions, with collaborations with artists, brands and platforms like Spotify.

“Our partnership work continues to accelerate as they experiment with new formats and discover new revenue streams”

“We’ve seen a lot of success with top brands coming onto the Roblox platform, and our partnership work continues to accelerate as they experiment with new formats, launch persistent social spaces, discover new revenue streams, and push the boundaries of creativity,” says Roblox’s VP of global partnerships, Christina Wootton.

“The growth in the number of persistent experiences especially signifies long-term commitment and showcases that brands view our platform as the next-generation immersive social place for ongoing community engagement vs. a place for one-time activations.”

In recent months, Roblox has launched a Spotify Island featuring virtual performances from the likes of Charli XCX, Lizzo and Gayle.

Artists including Lil Nas X, Twenty One Pilots, 24kGoldn, Royal Blood, David Guetta and Ava Max have delivered virtual performances on the platform.

 


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