The Brussels-based promoter/agency was declared bankrupt on 20 December, leaving the future of its festivals unclear
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The VR concert platform recently partnered on Megan Thee Stallion's Enter Thee Hottieverse 10-city tour of the US
By James Hanley on 15 Jul 2022
Los Angeles-based virtual reality concert platform AmazeVR has teamed with K-pop juggernaut SM Entertainment to form joint venture Studio A.
Based in Seoul, South Korea, the “industry-leading VR concerts production deal” will pool AmazeVR’s technology with SM’s extensive artist network.
Concerts will be distributed exclusively through AmazeVR and SM’s VR music metaverse services.
“SM is excited to expand our market to include metaverse content for artists using AmazeVR’s industry-leading VR technologies and proprietary concert creation tools. We’ve had a great interest in this market and see the opportunity for our artists in the metaverse,” says Sung-su Lee, CEO of SM Entertainment. “AmazeVR shares the same vision for this next generation of music.”
“We’re going to see some phenomenal VR concerts”
AmazeVR partnered with Megan Thee Stallion on her recently completed Enter Thee Hottieverse virtual reality concert tour, which took place in 10 cities across the US between April and July. Ticket-buyers were able to go to their local movie theatre, put on VR headsets and hang out in the “VR Hottieverse lobby” before watching the rapper. The VR concert performance featured a multi-song set that moved through a series of environments and featured custom wardrobes designed just for the show.
Leading entertainment company SM’s new girl group Aespa recently made their debut in the metaverse and played their first US live show at Coachella 2022. Other artists on SM’s roster include NCT, Super Junior, Girls’ Generation, Shinee, Exo, Red Velvet, SuperM, TVXQ, and BoA.
“We’re thrilled at the prospect of working with SM to collaborate with K-pop and other Asian artists, as well as other Asian music companies, through our new partnership.” says AmazeVR co-CEO Ernest Lee. “We’re going to see some phenomenal VR concerts. They’ve influenced K-pop globally, united the music industry across the continent, and brought unique and energetic performances to worldwide audiences,”
“Our JV partnership with SM Entertainment will deliver mesmerising, fully immersive VR concerts featuring mega K-Pop stars,” adds AmazeVR co-CEO Steve Lee.” Never before have fans been able to experience their favourite artists in such an intimate and personal way.”
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