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Ewald Tatar on “unforeseen challenges” at Nova Rock

Austria's annual hard rock event was hampered by "the rain of the century," which hit the country mere days before the festival opened

By IQ on 15 Jun 2022

Nova Rock 2022

Nova Rock 2022


image © Facebook/Nova Rock

Barracuda Music CEO Ewald Tatar has spoken to IQ about the “unforeseen and unpredictable” challenges at this year’s Nova Rock festival in Austria.

The annual hard rock event returned to Nickelsdorf last weekend (9–12 June) and featured acts including Muse, Placebo, Volbeat and Five Finger Death Punch.

The sold-out festival saw a total of 225,000 visitors flock to Pannonia Fields, which marked a new attendance record for Nova Rock.

According to Tatar, the festival’s biggest challenge was recovering from “the rain of the century,” which hit the country mere days before the festival was due to open its gates.

“During the 3-4 final days leading up to Nova Rock 2022 it rained more in the region than during the period between November 2021 and the beginning of June 2022 in total,” explains Tatar.

“This was very challenging for the final construction work on the festival site, as the ground, which is a field used for farming the other 11 months of the year, was completely soft and our vehicles got stuck. This was also the case for the festival visitors’ cars and caravans, which slowed down the arrival process and made it very tricky. As soon as it dried up and everyone had arrived, we had perfect festival weather: sunshine and heat!”

Despite the washout, Tatar says everything worked smoothly behind the scenes and both artists and crew were happy to be back on the fields after two years.

“Festivals and big events are what everyone in our team loves and loves being a part of and you could feel this euphoria and great energy during Nova Rock,” he says.

“Most artists mentioned on stage how happy they were to be back performing for huge audiences and you could tell, that the audience shared that feeling too! The atmosphere was incredibly energetic and positive as the area in front of the stage was packed with people dancing and singing along to their favourite bands, who loved playing a big festival again.”

Nova Rock, which is promoted by Nova Music Entertainment (part of CTS Eventim’s Barracuda Music), will return between 7 and 10 June in 2023.

 


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