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Billie Eilish tour ‘can serve as blueprint’

The US singer partnered with environmental nonprofit Reverb to make her smash Happier Than Ever Tour more sustainable

By James Hanley on 22 Jun 2022


The sustainability efforts of Billie Eilish’s Happier Than Ever Tour can serve as a “blueprint” for future tours, according to Live Nation promoter Kelly Chappel.

Eilish, who will become the youngest ever headliner of Glastonbury’s Pyramid Stage this Friday, partnered with environmental nonprofit Reverb to make the tour more sustainable and empower her fans to take action for people and the planet. The link-up extended to cross-campus climate festival Overheated at London’s The O2, which began on June 10 during Eilish’s dates at the venue.

The O2 has presented the 20-year-old with a special First Time Award to celebrate her six night sell-out residency at the arena, which wraps up this weekend.

“I’m personally so proud of our six Billie Eilish shows at The O2,” says Chappel, Live Nation’s EVP of global artist development and global tour promoter. “I’d like to thank everyone who was involved in delivering this tour. It’s testament to thoughtfulness and hard work, and it can serve as a blueprint for future arena tours, as this proves that artists performing on large scale tours can make vital changes to aid sustainability and be friendlier to our planet.”

Inspired by Eilish’s passion for sustainability, the award features a unique design and has been created using Jesmonite, a sustainable material which can be crushed and reused. It also features a piece of The O2’s own tent fabric that was retrieved following Storm Eunice, as well as photographs from her first show at the venue.

“The fight against climate change is incredibly important to us and with these initial steps and conversations there is now a chance to build on this”

Christian D’Acuña, senior director of programming at The O2, says: “It’s been incredible to welcome Billie Eilish to The O2, and we’re so proud to have hosted not only six incredible debut shows at the venue, but also the Overheated festival, which has sparked important discussions around making both our planet and our industry more sustainable.”

In conjunction with Eilish’s show dates, and the Overheated festival, The O2 also made several commitments to make the venue more sustainable, and in response to Eilish’s Green Rider, including offering a fully vegan menu in The O2 arena for all of Eilish’s show dates. The O2 also introduced recyclable paper cups and recycled PET fabric wristbands in the arena for the first time.

“A special thank you to The O2 for hosting us over what has been six incredible shows and the opportunity to create meaningful change through the launch of Overheated,” adds Eilish’s agent Mike Malak of Wasserman Music. “The fight against climate change is incredibly important to us and with these initial steps and conversations there is now a chance to build on this.”

The Happier Than Ever Tour continues its European stretch next week with stops in Belgium, Germany and Switzerland, before concluding in Australasia in September.

“This partnership allows us to continue investing in improving the customer experience”

Meanwhile, The O2 has also announced a multi-year partnership with instant commerce firm Gopuff, which has been named as the venue’s principal partner and official grocery, food and beverage delivery partner.

The deal, which was brokered by AEG Global Partnerships, means fans visiting the venue can now bypass concession lines through rapid click-and-collect services in The O2 app powered by Gopuff. It will also provide artists with instant access to their performance essentials while onsite.

“This partnership allows us to continue investing in improving the customer experience for our fans and premium clients, and with digital ticketing and other innovative solutions available for all customers via The O2’s app, we’re making the concert-going experience as seamless as possible through digital means,” says AEG Global Partnerships EVP Paul Samuels. “We are confident that over the next few years, Gopuff will significantly boost the onsite experience both for fans and artists, and we’re delighted to have them on board.”

 


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