Building on the demand for limited-edition, small-run merchandise, Merch on Dice will allow artists to sell their products to fans on the Dice app
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The company is partnering with artists, promoters and venues across the country, including Goodlive Artists, Zart Agency and Uebel & Gefährli
By James Hanley on 24 May 2022
Ticketing and discovery platform Dice has announced its expansion to Germany.
Dice now has more than 350 shows now available in-app in Germany, including concerts with Bicep, Little Simz, Years & Years and Marc Rebillet.
To support its growth, Dice will partner with artists, promoters and venues across the country, including Goodlive Artists, Zart Agency and Hamburg’s Uebel & Gefährlich.
“We invest heavily in making it easy for fans to buy tickets, discover more amazing events and invite their friends,” says Dice founder and CEO Phil Hutcheon. “Our mission is to get people out more and I’m proud that Dice is partnering with the brilliant Goodlive Artists and Zart from launch.”
Dice has become the primary ticketing partner for hundreds of Goodlive Artists’ events across major cities like Berlin, Cologne, Hamburg and Munich, already teaming on sold-out shows with PinkPantheress, Fred Again.. and Marc Rebillet.
It’s all about bringing artists and fans together as well as bringing new fans to artists”
Dice will also work with Berlin-based music promoter Zart Agency, promoter for acts such as Sam Fender and Ben Howard, ono events such as the Sacred Ground Festival.
“The love for music, technology and innovation is what excites us most about Dice,” say Max Wentzler, managing partner, and Hauke Steinhof, MD at Zart Agency. “It’s all about bringing artists and fans together as well as bringing new fans to artists. The Dice team has the same spirit that Zart Agency has. The Waiting List is the best answer against the secondary ticket market we’ve ever seen.”
In addition, upcoming concerts at Hamburg’s 900/200-cap Uebel & Gefahrlich by the likes of Animal Collective, Ibeyi and Ben Klock are now available via the Dice app.
“Life is about creating memories and nothing beats the energy you get from a live show”
Germany is Dice’s sixth global market, following successful launches in the UK, France, Italy, Spain and the US.
With Germany being a key market for growth, the company has opened its new office in Berlin with four senior individuals focusing on venues and promoter partnerships. It plans to recruit more team members over the coming months, with 60 in place by the end of the year.
“People have asked for years what would it be like if everyone lived their lives digitally,” adds Hutcheon. “Well, with the pandemic, we just experienced it and it’s not good. Life is about creating memories and nothing beats the energy you get from a live show. We make it easy to get people away from screens and into shows.”
Dice recently bolstered its leadership team with the appointments of Falko Mortiboys as VP of fan experience, Ali McCloud as VP of partner relations, Antony Jackson as head of expansion, Europe and Leon Sherman as head of artist partnerships, UK & Europe.
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