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Ticketmaster enters South Africa

Live Nation-owned Ticketmaster moves into country 31 with the opening of a new headquarters in Cape Town, South Africa

By IQ on 27 Apr 2022

Cape Town Stadium

Cape Town Stadium

Ticketmaster is expanding to South Africa, opening a new headquarters in Cape Town.

Sporting teams, artists, promoters, festivals and venues will be able to take full advantage of Ticketmaster’s suite of products and digital ticketing tools.

The official announcement follows Ticketmaster’s highly successful on-sale for Justin Bieber’s Justice World Tour, the first-ever major international tour to sell all tickets online in South Africa, and the Rugby World Cup Sevens 2022 on sale which is set to deliver the country’s first-ever 100% digital sporting event.

“As a popular stop for the world’s biggest artists and major international sporting events, South Africa is a natural choice for us,” says Mark Yovich, president of Ticketmaster.

“As a popular stop for the world’s biggest artists and major international sporting events, South Africa is a natural choice”

“Our unparalleled technology and continued investment in innovation will enable our South African team to provide the best ticketing experience to event organisers, venues and fans across the country.”

Justin Van Wyk, managing director of Ticketmaster South Africa, says: “Our local team of experts have been living and breathing live events for 20+ years and are ready to bring their industry-wide knowledge coupled with the world’s largest ticket marketplace to clients and fans here.

“As a country rapidly adopting digital technology, South African fans are sure to embrace Ticketmaster’s industry-leading digital ticketing innovations.”

Ticketmaster’s move into South Africa brings the company’s operations to 31 countries worldwide.

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