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Dice boosts leadership team with senior hires

The ticketing platform has tapped Falko Mortiboys, Ali McCloud, Antony Jackson and Leon Sherman for the next stage of its growth

By James Hanley on 29 Apr 2022

Falko Mortiboys

Ticketing and discovery platform Dice has bolstered its leadership team with four senior appointments.

Falko Mortiboys joins as VP of fan experience, Ali McCloud is made VP of partner relations, Antony Jackson is named head of expansion, Europe and Leon Sherman becomes head of artist partnerships, UK & Europe.

The company says the new hires highlights its commitment to scaling its offering into new markets, deepening its partner network and using technology and data to create a better live experience for artists and fans.

“Ali, Antony, Falko and Leon are great leaders who I’m confident will play an integral role in supercharging the growth of our platform”

“I’m very grateful to be working with such talented people at Dice and we spend a lot of time making sure we hire the right people,” says Dice CEO and founder Phil Hutcheon. “Ali, Antony, Falko and Leon are great leaders who I’m confident will play an integral role in supercharging the growth of our platform.”

London-based Mortiboys, who was previously director of data insights & CRM at Manchester United, is tasked with expanding Dice’s user experience globally, using research, data and insights to grow the fan community and deepen their engagement with the platform.

McCloud will work on growing the company’s network of venues, promoters and artists, with a focus on building long-term relationships with strategic live entertainment partners across the world. Based in New York, McCloud has previously held senior positions at ticketing companies including Eventbrite, Ticketfly and Ticketmaster.

Jackson will be responsible for deepening the company’s presence in its existing European markets as well as helping Dice break into new cities and countries. He joins from San Francisco-based micro-mobility company Spin. Prior to that, he was responsible for growing and expanding Deliveroo’s virtual brands concept globally.

Sherman makes the switch from SoundCloud, where he was global editorial director. He will be tasked with making the Dice platform indispensable for artists. He is a former head of marketing at global media and festival organisation Afropunk, and was also at Metropolis Music as a promoter and campaigns manager.


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