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ASM launches donation scheme for Ukraine

The venue management and services company has launched a fundraising initiative, having cut ties with business interests in Russia

By IQ on 21 Apr 2022

OVO Arena, Wembley

OVO Arena, Wembley

image © MTS

ASM Global is showing its support for Ukraine by launching a UK fundraising initiative to support those impacted by the war, having severed ties with its business interests in Russia.

As of 14 April, customers at all ASM-operated venues in the UK to donate to the British Red Cross, with an option to add 50p to their food and beverage order during shows, which will be used to help send aid to those in need.

ASM’s UK venues include AO Arena (Manchester), OVO Arena Wembley (London), first direct Arena (Leeds), Utilita Arena (Newcastle) and P&J Live (Aberdeen).

Chris Bray, EVP of Europe at ASM Global says: “ASM Global is proud to implement this new fundraising initiative, using ASM Global’s portfolio of UK venues as locations for donations to this important cause.

“We hope our customers will support us in these efforts, as the conflict in Ukraine continues.”

“ASM Global Acts, our corporate responsibility platform, works to make a meaningful difference to communities locally and all over the world, and we hope our customers will support us in these efforts, as the conflict in Ukraine continues. These funds will allow the British Red Cross to continue their vital work in providing urgent aid to those who need it the most.”

In addition, a spokesperson from the company today (21 April) told IQ that ASM is “not operating, managing, or providing any services at any venues in Russia”.

ASM had been an international partner in the MTS Live Arena (cap. 11,500) in Moscow, a £70million investment originally due to open in 2019, now scheduled to open doors in Q2 this year.

ASM joins Live Nation, Ticketmaster and Oak View Group in pledging not to do business with Russia.


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