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All Points East partners with crypto platform Luno

The link-up, facilitated by AEG Global Partnerships, comes in the wake of a similar deal between Luno and London venue Koko

By James Hanley on 26 Apr 2022

All Points East donated to Ecolibrium in 2021

On the heels of its link-up with London’s Koko venue, cryptocurrency exchange Luno has been announced as presenting partner of this year’s All Points East festival.

According to Luno, the partnership, which has been facilitated by AEG Global Partnerships, will enable it to “educate festival goers about safely harnessing the power and possibilities of cryptocurrency”.

Taking place in East London’s Victoria Park from 19-28 August, All Points East is expected to attract more than 350,000 festival goers over the course of the event. Headline acts will include Gorillaz, The Chemical Brothers, Kraftwerk, Tame Impala, The National, Disclosure and Nick Cave and the Bad Seeds.

“Every day, the relationship between crypto and music grows stronger”

“We’re delighted to be the presenting partner for All Points East this year,” says Sam Kopelman, Luno’s UK country manager. “You only have to look at the line up to see that it’s a festival with real cultural relevance that attracts a forward thinking crowd. As such, it’s the perfect partner for us to develop a long term relationship with music fans, artists and the broader industry. Every day, the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry.”

The deal also includes the creation of the ‘Luno Lounge’ on the festival site, a space which will reflect the themes of both accessibility and opportunity. Luno customers will be offered exclusive access to promotions and competitions for festival tickets via social media, as well as fast track entry and other on-site benefits such as VIP upgrades.

Luno will also have a number of crypto themed environments on the festival site and will work with artists to create unique content about the opportunities of crypto.

“We’ll be working with Luno to add value to both fans and park users across the whole festival”

Luno is becoming increasingly active in the UK’s music and entertainment space as it aims to build on the growing interest in digital and blockchain technology amongst the cultural sector and creative industries.

“All Points East has grown from strength to strength over the last four years,” says Jim King, AEG’s CEO of European Festivals. “2022 arguably has the strongest line up to date and so it’s the perfect opportunity for us to welcome Luno as the presenting partner for the festival. We will be working with Luno to add value to both fans and park users across the whole festival, especially during our midweek ‘In the Neighbourhood’ programme.”


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