The 15,500-capacity Helsinki venue, Finland's largest, previously had a deal with Eventim-owned Lippupiste
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FTX Europe will help Tomorrowland explore Web3 and blockchain tech including NFTs, events in the metaverse and cryptocurrency payments
By IQ on 11 Mar 2022
Belgium’s biggest festival Tomorrowland is partnering with leading global cryptocurrency exchange FTX Europe to “make the leap into web3 and NFTs”.
According to Tomorrowland, the partnership will explore a variety of applications of Web3 and blockchain technology including NFTs for art, music, and ticketing, events in the metaverse, and cryptocurrency payments.
The partnership will kick off with an activation called The Quest by FTX, which will allow Tomorrowland Winter festival attendees to collect the first 1,500 NFTs of a 6,500 collection and earn a unique experience.
There will be five locations hidden throughout the mountains that festivalgoers will have to find and then scan their event bracelet for entry, with 250 winners selected each day of Tomorrowland Winter. These tickets entitle 1,500 attendees access to exclusive concerts held at a secret location over three nights.
“The evolution to web3 opens a lot of possibilities for our endless imagination”
Tomorrowland Winter will take place in the Alpe d’Huez ski area between 19–26 March 2022.
Michiel Beers, founder of Tomorrowland, says: “Since day one it’s within the DNA of Tomorrowland to never stop pushing the boundaries of creativity and innovation, to create the most unique experiences and important moments for our global community, The People of Tomorrow. The evolution to web3 opens a lot of possibilities for our endless imagination and also the opportunity to tighten the bonds of our community in the coming years.”
Some 600,000 visitors are expected at this year’s Tomorrowland in Belgium, after tickets completely sold out just 30 minutes after the on-sale.
The marquee festival will take place in De Schorre park in Boom, Antwerp, during three weekends rather than its usual two.
The 16th edition of the Belgian festival will take place this year from 15–17 July, 22–24 July and 29–31 July and will feature more than 700 different artists spread over fourteen stages.
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