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TicketSwap grows international footprint

The Dutch ticket marketplace is opening new offices in London, Paris, Milan, Barcelona, Berlin, Stockholm and São Paulo

By James Hanley on 15 Mar 2022

TicketSwap CFO Mark Jager, COO Margriet Rijff, founder Ruud Kamphuis, CEO Hans Ober & CPO Frank Roor

TicketSwap CFO Mark Jager, COO Margriet Rijff, founder Ruud Kamphuis, CEO Hans Ober & CPO Frank Roor


Price-capped ‘ethical’ ticket marketplace TicketSwap has expanded to new markets in Europe and Latin America.

The Amsterdam-headquartered firm is growing its international footprint by opening offices in London, Paris, Milan, Barcelona, Berlin, Stockholm and São Paulo, which will serve as its first Latin American base.

The company has also signed a multi-year deal with Sziget, the company behind Sziget Festival, to be the brand’s official resale partner until 2026. Other partners include Hellfest (France), LWE (UK), Bootshaus (Germany), Norbergfestival (Sweden), Entourage and Ingresse (Brazil).

“After the pandemic, fan behaviours are changing dramatically, and with over 750,000 people attending our events every year, it’s crucial for us to have an option for fans to safely sell their tickets to other authentic fans,” says Sziget CEO Tamás Kádár. “I’m convinced that the more we see event organisers supporting ethical fan resale sites, the quicker we can bring an end to ticket touts and help protect our fans.”

“We’ve focused on the business growth and expansion to new markets, while reinforcing our presence in existing markets”

The company, which launched in 2012 and is celebrating its 10th anniversary this year, caps the resale price of tickets at 20% above face value.

Last year, TicketSwap raised $10 million in new funding from Amsterdam-based venture-capital firm Million Monkeys.

“Thanks to our first funding raised in June 2021, we’ve focused on the business growth and expansion to new markets, while reinforcing our presence in existing markets,” says Hans Ober, co-founder and CEO of TicketSwap, which counts 6.5 million users in 36 countries.

TicketSwap is also extending its partnership with Netherlands-based Tomorrowland promoter ID&T Group.

“We’re thrilled to support our partners in this crucial phase for their businesses,” adds Simon Aurik, CMO and CCO of TicketSwap. “Our 10th anniversary is also the perfect occasion for us to give back to the community and partners.”

 


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