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Roblox secures 24kGoldn for next virtual concert

The American rapper and singer follows in the footsteps of artists such as Lil Nas X, Twenty One Pilots, Royal Blood, David Guetta and Ava Max

By IQ on 21 Mar 2022

24kGoldn at the Golden Gate Park set

24kGoldn at the Golden Gate Park set


Roblox and Sony have announced a virtual concert experience starring Billboard chart-topping recording artist, 24kGoldn.

The 24kGoldn El Dorado Concert Experience will feature the rapper’s debut performance of new single In My Head, as well as metaverse-spanning pre-concert quests and exclusive verch (virtual merchandise).

The American rapper and singer follows in the footsteps of artists such as Lil Nas X, Twenty One Pilots, Royal Blood, David Guetta and Ava Max

“I grew up on Roblox and have been a big fan my whole life,” says 24kGoldn. “It’s been amazing to be a part of the full experience to make this virtual concert come to life. From coming up with the storyline and transforming my hometown to designing verch, I wanted to give my fans a one-of-a-kind experience.”

Jon Vlassopulos, VP, global head of music, Roblox, adds: “It was so exciting to see how passionate Golden was to extend his creative vision to Roblox where he also grew up playing.

“Roblox is changing the game for artists, freeing them to express themselves in a way they can’t do on any other platform and allowing them to connect with millions of fans who would never be able to get to see them play in the real world!”

“[Roblox allows artists] to connect with millions of fans who would never be able to get to see them play in the real world”

The 24kGoldn El Dorado Concert Experience will also feature a full storyline pitting 24kGoldn against an evil version of himself in a battle to save the city of ‘San Dorado’ which is inspired by a mashup of 24kGoldn’s hometown San Francisco and El Dorado, the city of gold.

During the concert, 24kGoldn will take fans through the overgrown city, perform at reimagined iconic locations, and give each song a unique, creative backdrop.

Pre-concert quests that include 24kGoldn-related themed challenges are available starting today. Fans can access the quests via portals to popular Roblox experiences where they can collect badges redeemable for prizes in the 24kGoldn El Dorado Concert Experience and acquire 24kGoldn’s unique verch items. Each day, two more portals will open.

Fans who collect all badges and attend the concert experience will get to unlock a special limited-edition emote after the premiere performance.

The virtual concert will kick off at 16:00 PDT on Friday (25 April) with additional performances re-airing every hour after over the weekend with the last show airing at 23:00 PT on Sunday (27 March).

Roblox’s VP, global head of music, Jon Vlassopulos, is due to appear at this year’s International Live Music Conference (ILMC) as part of The Metaverse & live music workshop.

 


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