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Prodiss: ‘Everybody hopes for a lasting recovery’

While all concerts in France can proceed without capacity limits, the trade body's GM says restoring customer confidence is still paramount

By James Hanley on 10 Mar 2022

Malika Séguineau, Prodiss

Malika Seguineau

Prodiss general manager Malika Seguineau has set out a mission statement for France’s live music industry as it attempts to return to rude health after two years of restrictions.

Since mid-February, all concerts in the country have been permitted to go ahead without capacity limits, with the requirement to wear masks dropped at the end of last month for people with vaccine passports. Prime minister Jean Castex said the pass could even be suspended if the Covid-19 situation improved dramatically.

Speaking of the sector’s “deep relief” and “enthusiasm”, Seguineau expresses her hope for a sustained resurgence for the industry, but advises it will be necessary to rebuild customer confidence over the coming weeks and months.

“These circumstances are happy for our sector, and for all French people,” she says. “For two years , the latter mainly lived their cultural experiences at a distance. It is high time to rediscover the ‘sense of reality’, to return in real life to theatres, concerts and festivals.

“All the professionals with whom I interact daily have told me of their deep relief and their enthusiasm. Everyone hopes, this time, for this lasting recovery.”

The live music association previously told the French government “words of support can no longer be enough” after Covid measures were re-imposed on the performing arts sector amid the Omicron surge late last year.

“Since the reopening, we have seen a feverish public, who need to be reassured, or who have lost their habits”

Prodiss united with fellow cultural organisations SMA, SCENES, SNDTP, CAMULC, FESAC and Tous Pour La Musique to denounce the “stigmatisation” of live performance since the onset of the crisis

Seguineau elaborates on how the stop-start nature of the past 24 months has placed a tremendous strain on event organisers.

“For two years , they have been doing and undoing,” she says. “They lived to the rhythm of the incessant ‘stop-and-go’ of a crisis that had become structural and systemic and which for a long time prevented any visibility of the future.

“After two years , we have the obligation to rethink ourselves: to be and to be reborn. To gather again and find a new dynamic. But this will first and foremost involve re-instilling confidence in the public.

“The entire sector was widely stigmatised in public debate during this period, weakening an entire ecosystem and an entire economy. Today, the reflexes are still far from having returned. Since the reopening, we have seen a feverish public, who need to be reassured, or who have lost their habits.

“This will be one of the many projects that we still have to carry out to fully find ourselves, vibrate again, share moments of communion and rebuild this emotional link.”


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