Mushroom, AEG unveil Frontier’s new leadership team

Australia and New Zealand’s leading concert promoter, Frontier Touring, has unveiled a new leadership structure for the company.

Frontier says that the new structure has been created to “ensure the legacy, mission, and culture of [the company] is preserved and nurtured” following the passing of its founder Michael Gudinski in March 2021.

The company’s new executive team will comprise four members of the current leadership team, all of whom are elevated to new roles within the company: Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark, and CCO Andrew Spencer.

The executive team will report to the Frontier Touring Board, comprised of Jay Marciano (chairman and CEO, AEG Presents and COO, office of the chairman, AEG), Matt Gudinski (chairman and CEO, Mushroom Group) and Dion Brant (CEO, Frontier Touring).

In addition, Adam Wilkes moves to the role of chairman of the Frontier Board in conjunction with his position as president and CEO, AEG Presents Asia Pacific, which he has held since 2016.

“I know Dad’s legacy and the future of Frontier is in safe hands”

In 2019, Frontier (a subsidiary of Mushroom Group) entered into a strategic joint venture with AEG Presents.

Matt Gudinski says: “I couldn’t be happier announcing our new Frontier executive team. Mushroom Group is built on our great people, which is something we’ve always valued first and foremost.

“I’m thrilled that moving forward Frontier will be led by four incredibly dedicated, experienced, and strong leaders in Dion, Reegan, Susan, and Spence, working closely with myself, Adam, and the AEG Presents team.

“Frontier was founded on strong relationships, an artist-first approach and a never-ending passion for music and I know Dad’s legacy and the future of Frontier is in safe hands. There are exciting times ahead for the company.”

Marciano adds: “Michael Gudinski was a man of endless passion, energy, and creativity, with an innate sense for the business, and it was clear no one person could replace him. All of us who worked together on this new structure were bound by the same sense of duty: we’re committed to properly and thoroughly stewarding Michael’s vision for the future of Frontier.”

In the next 12 months, Frontier has shows planned with Ed Sheeran, Foo Fighters, Billie Eilish, Nick Cave and Warren Ellis, Justin Bieber, Midnight Oil, Paul Kelly, Tame Impala, Wallows, Courtney Barnett, Leon Bridges, Tyler, The Creator, The Killers, Robbie Williams, Lorde and more.

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