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BTS concert screening breaks box office record

BTS Permission to Dance on Stage – Seoul: Live Viewing grossed $32.6m at the international box office and reached 2.46m overall

By James Hanley on 14 Mar 2022

BTS have broken the global event cinema record after grossing $32.6 million (€29.8m) with the first live worldwide cinema broadcast of a concert from South Korea.

Beamed from Seoul’s Olympic Stadium, BTS Permission to Dance on Stage – Seoul: Live Viewing was presented by HYBE and Trafalgar Releasing on 12 March in 3,711 cinemas in 75 regions for a one-day limited release, reaching a reported 1.4 million viewers worldwide in total. In North America, the production reached the No. 2 spot in the Saturday box office, generating more than $6.84m and a per-screen average of over $8,500 across 803 movie theatres.

Livestreams on 10 and 13 March attracted 1.02m fans from 191 countries/regions on March 10 and 13, bringing the total worldwide audience to 2.46m.

“As the pandemic made it difficult to access the concert venue, we wanted to create an opportunity for fans to gather and watch the concert together,” says HYBE 360 president DJ Kim said, We came up with the idea of Live Viewing at cinemas and are delighted to offer an alternative experience for fans to enjoy the concert live.”

The event, which was HYBE and Trafalgar Releasing’s fourth global title with BTS, marked the group’s long-awaited return to a stage in South Korea in front of a live audience for the first time since 2019.

“It’s a testament to both the overwhelmingly dedicated fandom of the [BTS] Army and the overall return to cinemas on a global scale”

“We are delighted with the record-breaking success of this project, not only for Trafalgar Releasing but the event cinema industry as a whole,” adds Marc Allenby, CEO of Trafalgar Releasing. “It’s a testament to both the overwhelmingly dedicated fandom of the [BTS] Army and the overall return to cinemas on a global scale.”

BTS completed a three-concert run at Seoul Olympic Stadium on March 10, 12 and 13, attended by a total of 45,000 people in compliance with the Covid-19 protocols, with a maximum capacity of 15,000 per show.

The production used a gigantic moving LED screen that moved up and down, and forward and backward, to maximise the impact of live interaction with the audience.

Covid-19 regulations banned any chanting, shouting or standing-up on-site through the concert. Fans were allowed to clap or use the clappers as well as the official lightsticks to cheer the band during the concert.

BTS will perform additional show dates for BTS Permission to Dance on Stage – Las Vegas at Allegiant Stadium on 8-9 and 15-16 April. The in-person live broadcast event Live Play in Las Vegas will be available at MGM Grand Garden Arena on all four days. There will also be an online live stream on the last day on April 16.


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