The platform has also reported that its daily active users increased from 32.6 million in 2020 to nearly 50 million in 2021
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Roblox secures David Guetta for first concert of 2022
The concert is created in partnership with WMG which has previously brought Twenty One Pilots, Royal Blood and Ava Max to Roblox
By IQ on 02 Feb 2022
David Guetta will perform in Roblox
Roblox is kicking off 2022 with the first DJ set performed by an avatar of international star David Guetta.
Created in partnership with Roblox developer Wonder Works Studio and Warner Music Group (WMG), the DJ set will premiere on 4 February at 16:00 PT and continue throughout the weekend.
Guetta will perform as his avatar self in an intergalactic themed set, where attendees can navigate the show through an “asteroid-traversing obstacle course”.
According to Roblox, the virtual universe will be decked out with crystals, neon lights, lasers, holograms, and thumping speakers.
Fans will be able to interact through DJ and dance battles, a secret puzzle used to unlock special abilities and archives, virtual merchandise for purchase and as prizes, Q&As with Guetta, and a 45-minute set for the Roblox community.
“We’ve built something that will play host to one of the most unique shows I’ve ever done”
Roblox VP and global head of music Jon Vlassopulos, says: “We’re thrilled to work with our friends at Warner to host another major virtual concert with one of the biggest stars to ever perform on Roblox.
“David has been engaging and inspiring music fans all over the world for over 20 years with his unique DJ performances, and now he can play, as his avatar, to millions of fans in one weekend in this fun, interactive, intergalactic DJ Party world on Roblox. It’s going to expose a new generation of fans to dance music and take clubbing to a whole new level!”
Guetta added: “Working on this concert has allowed me to bring an amazing new creation to life with design and production to suit the virtual world. We’ve built something that will play host to one of the most unique shows I’ve ever done and I can’t wait for everyone to experience it with me.”
WMG have previously brought stars including Twenty One Pilots, Royal Blood, Ava Max and Why Don’t We to perform in the Roblox metaverse.
The label has been making moves elsewhere in the metaverse too, penning a deal with gaming metaverse The Sandbox to create its first music-themed world.
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