Baja Beach Fest, Lolla to launch Latin Reggaeton weekender

The producers behind Baja Beach Fest, Chicago’s Reventon Promotions, and Lollapalooza are launching a new Latin Reggaeton festival in the US.

Sueños Music Festival (Dreams Music Festival) will be the largest Latin Reggaeton music event to ever take place in Grant Park in the heart of downtown Chicago.

The two-day, one-stage event will feature headliners J Balvin, Ozuna, and Wisin & Yandel, with performances from Myke Towers, El Alfa, Jhay Cortez, Sech, Fuerza Regida and more over Memorial Day weekend, 28 and 29 May.

The festival will be J Balvin’s only Chicago appearance in 2022 and his first time performing in the city since his iconic set at Lollapalooza in 2019, and Reggaeton star Ozuna’s first performance in Chicago in four years. Wisin & Yandel, meanwhile, will deliver one of their last-ever performances at Sueños, as part of their final tour, ‘La Ultima Mision’.

“Reggaetón is a massive genre but remains underserved by live festivals in the US”

“We’re honoured to work with the producers of Lollapalooza and Reventon to bring a premier Latin festival to Grant Park in Chicago,” says Baja Beach Fest’s Aaron Ampudia. “Reggaetón is a massive genre but remains underserved by live festivals in the US. We’re extremely proud to expand to the US and serve our community and everyone who enjoys Latin music. Chicago, estén listos para perrear.”

Reventon Promotions’ Enrique Medrano adds: “Over a decade ago, I started Reventon Promotions with a dream of bringing authentic and diverse Hispanic entertainment to Chicago. Now I am excited and proud to be part of the first Sueños festival, an event that celebrates the Hispanic presence in the city, in addition to being held in the iconic and representative Grant Park right in the heart of downtown. What better place is there for thousands of people from different Latin American countries to meet, share, and celebrate with artists of the likes of J Balvin, Ozuna, and many more.”

Lollapalooza Chicago is due to return to Grant Park between 28–31 July, while Baja Beach fest will return to Rosarito Beach, Mexico, for a third edition between 12–14 and 19–21 August.

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