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Gudinski’s ‘Always Live’ initiative set to launch
"Always Live was a passion project for my dad to ensure Victoria continued to be recognised as the music capital of Australia," says Matt Gudinski
By IQ on 23 Feb 2022
Always Live, an initiative envisioned by the late Michael Gudinski to revitalise Victoria’s live music scene, will launch with a concert from the Foo Fighters.
The US rock band will perform a one-off concert at the GMHBA Stadium in Geelong, Victoria, next Friday (4 March) with an audience of up to 25,000 fans.
The concert will see Foo Fighters become the first major international music act to travel to Australia since the pandemic began.
The show marks the launch of Always Live, a series of events intended to bring music fans into Melbourne and regional Victoria and help to support local jobs and tourism businesses.
Always Live chair and Michael Gudinski’s son, Matt Gudinski, says: “Always Live was a passion project for my dad to ensure Victoria continued to be recognised as the music capital of Australia, and Melbourne as one of the leading music cities in the world.”
“The focus of this year’s Always Live is reinvigorating and reconnecting the state through the power of live music”
“Dad worked tirelessly over many years to bring his vision and concept to life and to obtain the support of the Victorian government. The initiative has been in the works for a long time and has been impacted by Covid-19 leading to several postponements of its launch and delivery.
“I’m honoured to be part of now making it a reality at a time when the live music scene needs all the support it can get. The focus of this year’s instalment of Always Live is reinvigorating and reconnecting the state through the power of live music.”
Gudinski, one of the best-known and most-loved figures in the concert business down under, passed away unexpectedly last year.
An executive and promoter, Gudinski shaped the international careers of local music talent including Kylie Minogue and helped bring acts including The Rolling Stones, Bruce Springsteen and Ed Sheeran to Australia.
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