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Denmark: ‘Reopening is not a silver bullet’

Despite becoming the first country in the EU to lift all coronavirus measures, Denmark warns that promoters are still facing major challenges

By IQ on 10 Feb 2022

Dansk Live's Esben Marcher

Dansk Live's Esben Marcher


Denmark’s live association Dansk Live says that the live industry continues to be challenged despite reopening.

On 5 February, Denmark became the first country in the EU to lift all coronavirus measures but Dansk Live warns that concert organisers are still facing major challenges.

“Although the majority of the country’s organisers have survived the crisis, the challenges are clear in many places,” says head of secretariat Esben Marcher.

“Not only has the audience not yet fully returned to the concerts. Many places are challenged on the crucial voluntary commitment, and also the prices of things like materials which are sky-high.”

“These organisers are now in a situation where there is no room for manoeuvre to make the necessary investments”

He continues: “The crisis has been both deep and long and despite compensation schemes and various pools, many have had to dig deep into savings, take out loans, etc. These organisers are now in a situation where there is no room for manoeuvre to make the necessary investments in organisation and facilities. At worst, it could hit them hard in the time to come.”

Marcher also warns of low confidence among organisers and suppliers and says it will take time for the “natural caution” to disappear.

“Internally in the industry, the crisis has left deep traces,” he says. “The dialogue between organisers and suppliers of all kinds takes place in many places in clear memory of the time we have been through. Confidence that the planned will be implemented must be rebuilt, and there is a natural caution that will probably only disappear when we have completed festivals and more concerts again.”

The head of secretariat is now proposing that the government create a new recovery pool for organisers who have been hit particularly hard by the crisis.

 


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