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Creativeman: “We can see light at the end of the tunnel”

As Japan finally begins to ease border controls, the Summer Sonic promoter is bullish that international line-ups will return this summer

By IQ on 23 Feb 2022

The 1975 perform in Tokyo for Summer Sonic 2019

The 1975 perform in Tokyo for Summer Sonic 2019

Japan’s leading promoter Creativeman says it is “seeing light at the end of the tunnel” as restrictions are gradually lifted.

The Japanese government recently announced plans to increase the cap on the number of people entering Japan from 3,500 to 5,000 per day starting in March.

In addition, the quarantine period for arrivals will be shortened from seven days to three from March, when the country opens to returning foreign residents (not tourists).

However, the quarantine requirement for international artists won’t be determined until next week, according to Japanese promoters’ association ACPC.

Regardless, Creativeman is bullish its marquee festival Summer Sonic will return to Tokyo and Osaka this summer for the first time since 2019 – international artists and all.

“We are confident Summer Sonic will happen this August,” says Creativeman’s Layli Odamura. “The reception at the announcement was so fantastic on every platform. Everyone is very eager and ready for it to happen and feel the heat.”

“We are confident Summer Sonic will happen this August”

The 1975 and Post Malone were recently announced as headliners of the festival, due to take place on 20–21 August simultaneously at Zozomarine Stadium & Makuhari Messe Convention Center in Chiba, a suburb of Tokyo, and at the Maishima Sonic Park in Osaka.

Other international artists lined up for the event are Carly Rae Jepsen, Kasabian, The Libertines, Maneskin, Megan Thee Stallion, One OK Rock, The Offspring, Primal Scream, St. Vincent, Yungblud, All Time Low, Beabadoobee, Easy Life, Fishbone, Kacey Musgraves, Inhaler, Kula Shaker, Rina Sawayama, Squid and the Linda Lindas.

“More and more artists are reaching out and eager to visit or revisit Japan,” maintains Odamura. “We as a promoter are ready for the live market to return and we will continue to assess the situation with the government. There will be multiple headline shows happening towards the autumn onwards too.”

Despite Japan’s strict border controls and quarantine requirements during the past two years, Creativeman has had some success in bringing overseas artists to the country.

Last September, the promoter pulled off Japan’s first large-scale music event that included overseas artists since the pandemic began, Supersonic.

Zedd, Steve Aoki, Clean Bandit, Alan Walker and Aurora were among the overseas artists that performed at the two-day event at Zozomarine Stadium.

“More and more artists are reaching out and eager to visit or revisit Japan”

The festival was considered a test case for reopening Japan’s live industry to foreign acts and, a few months later, Creativeman promoted the first headline tour of an international artist in Japan in 18 months with King Crimson.

In another win for international promoters in Japan, a Creativeman-led alliance successfully lobbied the government to amend its compensation scheme to include domestic shows by foreign artists.

The International Promoters Alliance Japan, which was officially announced last year, includes Live Nation Japan, Udo Artists, Smash Corporation, Hayashi International Promotions and Kyodo Tokyo.

The consortium, completed by Avex Entertainment, Hanshin Contents Link/Billboard Japan, M&I Company and Promax, complements the work of existing music association ACPC, with which it shares members.

The consortium’s next goal is to ease the business visa restrictions for foreign artists to enter Japan with no quarantines, which Asia-based execs say is the biggest challenge facing the market.


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