The ASM-operated venue has signed a five-year sponsorship deal with the Bolton-based online electricals retailer
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The Sheffield band appointed A Greener Festival to advise and report on sustainability practices for their six-date run, in the UK
By IQ on 21 Feb 2022
Bring Me The Horizon (BMTH) reduced their tour emissions by 38% during their six-date arena run in the UK, according to sustainability experts A Greener Festival (AGF).
The ‘Post Human Tour’ reportedly achieved the reduction through using renewable fuel for trucks, plant-based meals, food waste reduction and energy-efficient equipment among other initiatives.
More than 27 tonnes of CO2e were avoided, 22 tonnes avoided by switching trucking fuel to HVO Renewable Diesel and 3,322 plastic bottles were prevented, according to a new report from AGF.
The September 2021 tour, promoted by Kilimanjaro Live’s rock arm Action! Presents, is said to be the first arena run in the UK since the pandemic.
The six-date run comprised shows at The Bonus Arena in Hull, The SSE Hydro in Glasgow, Motorpoint Arena in Cardiff, FlyDSA Arena in Sheffield, Utilita Arena in Birmingham and the O2 in London.
“These results are undeniable evidence that we can take huge strides to reduce emissions and protect ecosystems immediately”
AGF says that the tour was the first to achieve the aspirational reductions of touring thanks to “unprecedented collaboration between stakeholders”.
Raw Power Management, United Talent Agency (UTA), Kilimanjaro, and the O2 Arena shared the cost of sustainability implementation advice and tour impact audit.
AGF joined the tour to provide advice and consultancy, to implement and report upon proposed mitigation actions producing the Greener Tour Report and CO2 Analysis.
The resulting report is intended to not only provide insight for the internal BMTH touring team to monitor achievements, areas for improvement, and required emissions removals, but also as a resource for other touring productions to use as another step on the road towards A Greener Tour.
Matt Ash, Raw Power Management, says: “Working with an artist in BMTH and a tour production team that was fully behind the approach to sustainable touring was something that we absolutely endorsed and are keen to implement on all future touring whenever possible.”
“Their vision from the start was to produce the tour as environmentally friendly as possible”
Claire O’Neill, CEO at AGF, adds: “During the pandemic, the touring music industry came together on the important topic of sustainability. We’re so happy with the results from walking the talk with the first UK arena tour off the mark. The report shows a direct link between well-being, stress, and environmental sustainability. Culture change and industry restructuring are essential to achieve a green future for artist touring. There is much still to be done, but these results are undeniable evidence that we can take huge strides to reduce emissions and protect ecosystems immediately. There’s no excuse to delay.”
Alan Day, promoter at Kilimanjaro/Action!, comments: “Bring Me The Horizon were the first band in the UK, possibly the world, to complete a full non-rescheduled arena tour after the height of the pandemic. Their vision from the start was to produce the tour as environmentally friendly as possible, whilst still giving the audience the best spectacle achievable. From savings in plastic waste, to transport, to accommodation, to stage production and more, I am proud to have produced such a landmark tour and hopefully an example for the future”.
Steve Sayer, VP & GM of The O2, says: “The O2 were delighted to collaborate with all the other partners on this important project to build back a more sustainable touring and live music industry. Venues are a big part of the live ecosystem and we are keen to learn how we can further reduce our footprint as we develop our plans to get to net zero; and support the tours do the same. Credit to BMTH for taking the lead on this and showing us the way.”
AGF recently announced the first speakers for its 2022 Green Events & Innovations Conference (GEI), the leading gathering for sustainability at live events.
The 14th edition of GEI, in partnership with the International Live Music Conference (ILMC), will take place at the Royal Garden Hotel in Kensington, London on Friday 29 April. Click here for tickets and more information.
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