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Roblox reveals most popular concert of 2021

The platform has also reported that its daily active users increased from 32.6 million in 2020 to nearly 50 million in 2021

By IQ on 27 Jan 2022

Twenty One Pilots behind the scenes of their Roblox concert experience

Twenty One Pilots behind the scenes of their Roblox concert experience


Twenty One Pilots delivered the most popular music concert experience on Roblox in 2021, according to a new report.

The experience, which took place last September in collaboration with Warner Music Group, included a five-song set from the Grammy-award winning duo with the first-ever fan-dictated setlist.

Pre-concert quests, exclusive custom-designed virtual merchandise, behind-the-scenes footage and a Q&A were also included in the experience.

Fans in over 160 countries joined the virtual event, with nearly 70% of attendees joining from outside of the US – the game’s most engaged market.

Twenty One Pilots’ offering also earned second place on the top 5 events (both music and otherwise) that engaged over 30% of visitors in the 17+ age group, according to Roblox’s end-of-year report.

The only other music-related event in the top 5 was KSI’s launch party which saw the YouTuber and rapper perform songs from his chart-topping debut album ‘All Over The Place’.

Roblox’s daily active users increasing from 32.6 million in 2020 to nearly 50 million across 180 countries in 2021

Roblox’s report also showed stratospheric growth for the platform, with daily active users increasing from 32.6 million in 2020 to nearly 50 million across 180 countries in 2021.

The median daily active user visited 55 unique experiences over the course of 2021, the report reveals, and the fastest-growing demographic is 17-to-24-year-olds.

Roblox describes itself as “an online community where people come together to play, create and explore millions of 3D virtual worlds together”.

The platform’s first foray into in-game concerts was a virtual concert with Lil Nas X in November 2020 which garnered 35 million visits.

In January 2021, Roblox’s global head of music told IQ that one of the platform’s missions was to “double down on what we were already doing and grow our music offering significantly so music becomes an organic part of our users’ daily experience on Roblox”.

Other notable music experiences that took place on Robox last year include Royal Blood’s virtual concert and a concurrent virtual edition of EDC (Electronic Daisy Carnival).

 


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