Having survived the most difficult year in live music history, the optimistic Move Concerts CEO offers his predictions for the year ahead
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The Move Concerts boss discusses the opportunities for the Latin American region in light of ongoing restrictions on other markets
By James Hanley on 12 Jan 2022
Move Concerts boss Phil Rodriguez says the company will be “100% open for business” by March as he shares his bullish projections for the year ahead.
Latin America’s biggest independent promoter, Move has 2022 dates lined up with acts including Justin Bieber, J Balvin, Michael Buble, Louis Tomlinson and A-ha.
Speaking in the new issue of IQ, Rodriguez discusses the opportunities that have opened up for the territory in light of the ongoing restrictions on markets in other parts of the world.
“I do not foresee anything similar to what is happening in Europe or Australia with new lockdowns, happening in our region,” he says. “Simply put, the countries in our part of the world cannot afford more lockdowns or restrictions. The social cost will be too high. And Latin people want to go out and enjoy life.
“We will be 100% open for business by March 2022, and all our shows in general are selling strong.”
“I hope 2022 will be the final mile through this storm that started in March 2020”
However, Rodriguez says it is tough to predict when the international touring business will return to pre-Covid levels.
“We now live in a world where an outbreak of anything anywhere on the planet is augmented by a 24-hour news cycle and governments reimpose restrictions overnight in the name of extra caution,” he says.
“It’s tough to get a firm footing. It’s like walking on egg shells. And this scenario doesn’t help to calm the waters to readdress cancellation insurance, routings… I watch in shock at what is happening in Australia, New Zealand, Austria, etc. How do we and when do we, as a business and society, climb off that ledge?
“That said, it is now clear that Covid will remain with us as an endemic disease, but we now know how to deal with it, with not only the vaccines but many other protocols that we now know also work.”
Backing the industry to “plough through this storm, adapt and prosper”, Rodriguez is optimistic the end of the pandemic is in sight.
“I hope 2022 will be the final mile through this storm that started in March 2020,” he says. “I’m sure there will be more curve balls ahead, but we will all be better prepared and wiser.”
The full interview with Rodriguez appears in IQ 107, out now.
Meanwhile, Argentinian rapper and singer-songwriter Tiago PZK, who is managed by Rodriguez, has signed with Warner Music Latina via a partnership with Rodriguez’s Grand Move Records label.
“Our decision to close with Warner Latin was not taken lightly,” explains Rodriguez. “The deal closer was the enthusiasm and commitment that [president] Alejandro Duque and the Warner Latina team transmitted to us at every step on the negotiations.”
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