Oak View Group (OVG) has announced Bristol Street Motors as a founding partner of the Co-op Live arena, opening in Manchester in 2023.
The partnership will see Bristol Street Motors as the Official Motor Retailer and auto partner for the venue, with exclusive naming rights to a 4,000-capacity space inside Co-op Live now known as ‘The Street’.
‘The Street’ will be the largest point of entry into the venue, boasting a 22 metre-long bar and vibrant food market where fans can meet before and after concerts.
“Within an arena that will deliver a world-class experience, The Street will be an inviting, fun and interactive place to meet up, aligning exactly with what we strive to provide customers within our dealerships across the country,” says Liz Cope, CMO of Bristol Street Motors.
‘The Street’ will be the largest point of entry into the venue, boasting a 22 metre-long bar and vibrant food market
“From showcasing some amazing cars to creating many exciting areas for the public to enjoy, we’re very excited to meet at The Street in 2023 and hope others will be too.”
Under the partnership, Bristol Street Motors will also provide a number of co-branded electric vehicles for use by artists, guests, and executive staff, in line with Co-op Live’s vision to become the UK’s first all-electric arena.
The arena has previously announced partnerships with Co-op (naming rights partner), Diageo (official drinks partner) and Guinness (official beer partner). The venue is backed by investors, OVG, City Football Group and international superstar Harry Styles.
The 23,500-capacity Co-op Live, based at the Etihad Campus, the site of Manchester City FC’s Etihad Stadium in Eastlands, is to be the UK’s biggest arena.
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