Smile Nation Slovenia, held in Ljubljana last Thursday, welcomed international DJs and 5,000 guests, all of whom had submitted a negative Covid-19 or proof of vaccination
Sign up for IQ Index
The latest industry news to your inbox.
Monsta X and (G)I-DLE are the first names confirmed for Kpop.Flex at Deutsche Bank Park in Frankfurt, Germany in May 2022
By James Hanley on 09 Dec 2021
Europe’s biggest ever K-Pop festival has been announced for Frankfurt, Germany in 2022.
Staged by K-Pop Europa, in partnership with PK Events and Korean broadcaster SBS Television Network, the 44,000-capacity Kpop.Flex will take place at Deutsche Bank Park on Saturday 14 May.
Monsta X and (G)I-DLE are the first names announced, with five more acts still to be unveiled for the event, which is part of a five-year plan to further grow the booming K-pop genre in Europe.
The Korean Wave has been gathering force in Europe for some time now
“The Korean Wave has been gathering force in Europe for some time now, so we are particularly excited to be able to give our growing fanbase what they want, right here on European turf, with the return to major live music events here in Frankfurt next spring,” says David Ciclitira, a partner in K-Pop Europa, which is a collaboration between Live Company Group (founded and chaired by Ciclitira) and Explorado Group.
Kpop.Flex will kick off the music season at Frankfurt’s Deutsche Bank Park, which has already sold out three dates for Coldplay and two for Ed Sheeran later in the year. Korean broadcaster SBS will film the festival and create a made-for-TV edit, for screening in Korea after the event.
“K-pop.Flex is a really dynamic addition to our line-up, which includes Ed Sheeran and Coldplay – and we’ve already pre-sold 300,000 tickets for those,” adds Deutsche Bank Park MD Patrik Meyer.
Festival-goers will also be able to view original artworks by K-Pop stars Ohnim and Yooyeon and independent talent Henry Lau. Limited edition prints of these artworks will be available to purchase.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.