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Oberlander has been named the venue management giant's chief commercial officer, tasked with naming rights and marketing partnerships
By James Hanley on 01 Dec 2021
ASM Global has named Jason Oberlander as chief commercial officer as it looks to dramatically expand its partnerships.
Formerly SVP, national sales at Learfield IMG College, Oberlander will take responsibility for overseeing ASM’s plans to grow its position in naming rights and marketing partnerships for its venues.
“We have the scale, consumer touchpoints and ability to integrate brands in – to music, sports, business, tech and more – that will drive value for the brands, content providers, venue partners and guests,” says ASM president and CEO Ron Bension.
“Jason’s extensive experience, particularly with IMG in forging new national partnerships with Fortune 1000 brands, will provide far and away the most diverse and enriching opportunities the industry has ever seen.”
ASM’s growth potential is unlimited
With AEG Global Partnerships, ASM Global has secured recent key naming rights and other ASM Global corporate partnerships for venues such as the Coca-Cola Music Hall and Distro T-Mobile in Puerto Rico; the renamed T-Mobile Center in Kansas City, Missouri; and the AO Arena in Manchester, England.
Other recent alliances include a multi-year technology partnership with Mobilitie and a multi-year agreement with Honeywell.
“ASM’s growth potential is unlimited,” adds Oberlander. “We’re the world’s largest live-event marketing platform, which enables us to deliver fan-engagement opportunities to brands across the guest journey; and we can do it on a scale that no one else can deliver.
“Fans are craving live event experiences more than ever, and brands will want to be a part of those moments. No one has the breadth of events, venues, tenant partners and boots on the ground like ASM. At a full run, there are 164 million people coming through our venues. That’s more than the four major US professional sports leagues combined. We are very excited to show brand partners what we’re planning.”
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