The Nottingham-based ticket agency is targeting more traffic with its newly responsive web presence
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Technology will enable fans to check in to venues directly from their mobile ticket and verify their vaccination status in just a few taps
By James Hanley on 02 Nov 2021
Ticketek has simplified entry for Australian live events by integrating mobile tickets with Covid check-in and vaccination status apps.
In what the TEG-owned firm is hailing as a global first for the live entertainment industry, the digital technology will enable fans to check in to venues directly from their mobile ticket and verify their vaccination status in just a few taps on their phone.
Ticketek has partnered with the Victorian government on the innovative scheme, which will be available to fans at Ticketek venues in the state from this week.
“Ticketek is proud to support the Victorian government in helping Victoria reopen using our Australian-built, world-first technology, which will allow fans to return faster and safer to venues to watch their favourite artists and sporting events,” says Geoff Jones, CEO of Ticketek’s parent company TEG. “We are thrilled to help Victorians enjoy the magic of live sport and entertainment again.”
We have transformed the ticket from just a means to gain access to venues into a rich communication platform
Concert-goers will be able to check in directly from their mobile ticket through a deep-link into the Service Victoria App, then verify their check-in and vaccination status at bag check by switching between the government app and their mobile ticket in a single tap.
Cameron Hoy, MD of Ticketek, adds: “Innovation is at the heart of everything we do, and our team has consistently led the world in digital ticketing technology. We have transformed the ticket from just a means to gain access to venues into a rich communication platform to promote Covid-safe measures and enable other engagement opportunities for our partners. We are excited to be partnering with the Andrews Labor Government in their efforts to make the return of crowds as safe as possible.”
The digital ticketing check-in solution will be rolled out across Ticketek venues in other Australian states in the coming weeks.
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