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Pokémon GO announces Ed Sheeran concert

The AR mobile game appears to be following in the footsteps of Fortnite and Roblox, which are leading the way for in-game music events

By IQ on 18 Nov 2021


Pokémon Go has announced an exclusive performance from Ed Sheeran, slated to appear in the AR mobile game next week.

Sheeran’s pre-recorded set, which includes hits such as ‘Bad Habits’ and ‘Thinking Out Loud’, will be available in the News section of the app from 22–30 November.

The singer’s favourite Pokémon, Squirtle, will also appear in the game, along with branded ‘=’ sweatshirts that players can dress their avatar in.

In-game events have proved to be big business for Niantic, with this year’s Go Fest event reportedly bringing in $21m

In-game events have proved to be big business for Pokémon Go developer Niantic, with this year’s Go Fest event reportedly bringing in around $21 million in revenue over the course of two days, according to analytics firm Sensor Tower.

With the Ed Sheeran event, Niantic appears to be moving in the same direction as Fortnite and Roblox, which have been leading the way for in-game music events.

Pokémon’s previous in-game music events include a virtual concert headlined by Post Malone, which was part of the franchise’s 25th-anniversary celebrations.

 


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